Treasure Hunt
Available
The essential follow-up to the BusinessWeek bestseller Trading Up
A BMW in a Costco parking lot? A working class family with a 50-inch plasma TV? What''s going on in the mind of the new consumer?
Today''s consumers can seem impossible to understand, and even harder to please. For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She''ll probably buy shoes...
Read more
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6.86 £ * Old Price 55.00 £
The essential follow-up to the BusinessWeek bestseller Trading Up
A BMW in a Costco parking lot? A working class family with a 50-inch plasma TV? What''s going on in the mind of the new consumer?
Today''s consumers can seem impossible to understand, and even harder to please. For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She''ll probably buy shoes...
Read more
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