Trend-Driven Innovation

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Trend-Driven Innovation

Beat accelerating customer expectations.

Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.

In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looki...
Read more
product_type_E-book
pdf
Price
26.00 £
Trend-Driven Innovation

Beat accelerating customer expectations.

Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.

In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looki...
Read more
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  • Formats: pdf
  • ISBN: 9781119076476
  • Publication Date: 6 Oct 2015
  • Publisher: Wiley
  • Product language: English
  • Drm Setting: DRM