Triple Fit Strategy
It''s time for companies to rethink their growth logic.
Business relationships are still dominated by a narrow perspective—trying to match products to customer needs and making deals. It''s a buyer-seller relationship built on a transactional mindset, and it''s not how you should be doing business.
There''s a better way—orchestrating growth—in which suppliers and customers collaborate to build strat...
It''s time for companies to rethink their growth logic.
Business relationships are still dominated by a narrow perspective—trying to match products to customer needs and making deals. It''s a buyer-seller relationship built on a transactional mindset, and it''s not how you should be doing business.
There''s a better way—orchestrating growth—in which suppliers and customers collaborate to build strat...
