Trojan: The Invisible Game of Influence

There is a door in the middle of the city you live in.You have walked past it. Possibly today. You did not see it because it does not look like a door — it looks like an ordinary moment, an ordinary decision, an ordinary belief you hold so naturally that defending it feels like defending yourself.That is the first trick. And it is the smallest one in this book.Trojan is not a self-help book. It is...