True Story

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Is your company a storyteller—or a storydoer?

The old way to market a business was storytelling. But in today’s world, simply communicating your brand’s story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes.

Today’s most successful businesses are storydoers.

These companies create products and serv...
Read more
product_type_E-book
epub
Price
80.97 £
Is your company a storyteller—or a storydoer?

The old way to market a business was storytelling. But in today’s world, simply communicating your brand’s story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes.

Today’s most successful businesses are storydoers.

These companies create products and serv...
Read more
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  • Formats: epub
  • ISBN: 9781422187562
  • Publication Date: 25 Jun 2013
  • Publisher: Harvard Business Review Press
  • Product language: English
  • Drm Setting: DRM