Ultimate Question 2.0 (Revised and Expanded Edition)

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In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: “Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.

You also generate a v...
Read more
product_type_E-book
pdf
Price
104.97 £
In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: “Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.

You also generate a v...
Read more
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  • Formats: pdf
  • ISBN: 9781422142394
  • Publication Date: 20 Sept 2011
  • Publisher: Harvard Business Review Press
  • Product language: English
  • Drm Setting: DRM