Understanding Belief, Attitude, and Behavior

This book is a step-by-step guide for correctly applying Fishbein and Ajzen's theories which together form "e; . . the dominant conceptual framework for predicting, explaining, and changing human social behavior"e; (Ajzen, 2012). Evaluators and educational researchers, however, have often made less than optimal use of the theory of reasoned action, and the later theory of planned behavior, to unde...