Understanding Hard to Maintain Behaviour Change

The book presents an integrative theory of hard-to-maintain behaviours, that includes hard-to-reduce or eliminate behaviours like smoking and other drug use, overconsumption of food or unsafe sex, and hard-to-sustain behaviours like exercise and sun-safe behaviours. Most of the examples come from the author''s work on tobacco smoking, but it is relevant to anyone who is concerned to understand why...