Unlocking Strategic Innovation
This new book explores how firms achieve competitive advantage in a disruptive, digital and globalized business landscape.
An integrative framework, ‘The Four Rs of Competitive Success’, is introduced, which covers the four core pillars of global strategy: resources and capabilities, technology and innovation (recombination), internationalization and international markets (reach), and physical and ...
This new book explores how firms achieve competitive advantage in a disruptive, digital and globalized business landscape.
An integrative framework, ‘The Four Rs of Competitive Success’, is introduced, which covers the four core pillars of global strategy: resources and capabilities, technology and innovation (recombination), internationalization and international markets (reach), and physical and ...