Use of Social Media by Political Parties in Election Campaigns. A Comparative Analysis of Strategies and Effects on Voter Behavior

Master's Thesis from the year 2024 in the subject Communications - Media and Politics, Politic Communications, grade: 1.7, , language: English, abstract: This master thesis examines the use of social media by the most important political parties in election campaigns. Strategies and their effects on voter behavior are examined with the help of a comparative analysis. The study covers various socia...