Value co-creation in sport management

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This book offers new insights into value co-creation in the context of sport management. Based on recent developments in academia (e.g. service-dominant logic) and empirical evidence, it highlights the significance of customers and other firms and organisations (service networks) for the creation of high quality products and services. Five articles shed more light on various aspects of value co-cr...

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product_type_E-book
epub
Price
45.99 £

This book offers new insights into value co-creation in the context of sport management. Based on recent developments in academia (e.g. service-dominant logic) and empirical evidence, it highlights the significance of customers and other firms and organisations (service networks) for the creation of high quality products and services. Five articles shed more light on various aspects of value co-cr...

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  • Formats: epub
  • ISBN: 9781317427094
  • Publication Date: 2 Oct 2017
  • Publisher: Taylor & Francis
  • Product language: English
  • Drm Setting: DRM