Vibe

While most companies claim to have a brand, only a few make an authentic connection with customers or clients. The rest simply have a logo that gets slapped onto the side of a truck or onto a shirt. Today it''s brands that will thrive and survive, and to build a brand, you need to create the right vibe around your business.

In The Vibe Gary Bertwistle shares his secrets, stripping away the jargon...