Video Game Marketing

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The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn’t just about design and production, a successful video game demands entrepreneurial skills and astute business acumen. The creators need to know what their customers ...

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pdf
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52.99 £

The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn’t just about design and production, a successful video game demands entrepreneurial skills and astute business acumen. The creators need to know what their customers ...

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  • Formats: pdf
  • ISBN: 9781317607472
  • Publication Date: 4 Oct 2016
  • Publisher: Taylor & Francis
  • Product language: English
  • Drm Setting: DRM