Virtual online worlds - Enabling technologies to establish interwoven relationships to network constituents in an emerging virtual marketspace

Master''s Thesis from the year 2007 in the subject Business economics - Miscellaneous, grade: 1st, University of Lincoln (Faculty of Business & Law), course: International Marketing Strategy, language: English, abstract: PurposeThis dissertation analyses whether Second Life, as an emerging interactiveonline environment, provides marketers with the scope to establishinterwoven relationships to netw...