Virtually Free Marketing : Harnessing the Power of the Web for Your Small Business

Web 2.0 is changing the way information is perceived about products and companies. The evolution of e-commerce, wikis, blogs and social networking sites means that the focus has shifted from ''impact'' to ''engagement'' and ''involvement''.

Virtually Free Marketing takes a look at how leading lights in e-commerce such as Amazon, Google and YouTube have made their mark, drawing lessons that all bu...