What's It Take to Make a Product Iconic?

What's It Take to Make a Product Iconic?

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Alper, EricAlper, Eric, Babinski, Tony, Cesvet, Bertrand

This is the eBook version of the printed book.

This Element is an excerpt from Conversational Capital: How to Create Stuff People Love to Talk About (9780137145508), by Bertrand Cesvet, Tony Babinski, and Eric Alper. Available in print and digital formats.

 

 

How to create products that are truly iconic--and create conversation everywhere they go.

 

 

The Red Bull can has become a modern-day icon...

Read more
E-book
epub
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0.01 £ * Old Price 0.41 £

This is the eBook version of the printed book.

This Element is an excerpt from Conversational Capital: How to Create Stuff People Love to Talk About (9780137145508), by Bertrand Cesvet, Tony Babinski, and Eric Alper. Available in print and digital formats.

 

 

How to create products that are truly iconic--and create conversation everywhere they go.

 

 

The Red Bull can has become a modern-day icon...

Read more
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  • Formats: epub
  • ISBN: 9780132479929
  • Publication Date: 12 Aug 2010
  • Publisher: Pearson Education
  • Product language: English
  • Drm Setting: DRM