What's Your Bright Idea?

Starting your own business can be the most liberating, fulfilling step you''ve ever taken but you need a trusted guide, particularly in the tricky, early stages. Many start-up books focus on the mechanics of running a business, without really giving you insight into how you get to that point in the first place.That''s where WHAT''S YOUR BRIGHT IDEA? comes in. Both authors have considerable experie...