When Sport Meets Business
Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into a major global industry.
Structured into four sections, the book covers the key issues in the Business of professional sport:
The New Sport Environment – Analysing the cons...
Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into a major global industry.
Structured into four sections, the book covers the key issues in the Business of professional sport:
The New Sport Environment – Analysing the cons...