Where Value Hides

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Where Value Hides introduces the Strategic Market Positioning theory, which accurately reveals a company’s true health based on factors like market share. SMP helps your business define its markets, measure the real value of those markets, and correct bad assumptions. This book uses real-life examples to explain how to use SMP to directly and positively impact corporate health and profits.
product_type_E-book
pdf
Price
32.99 £
Where Value Hides introduces the Strategic Market Positioning theory, which accurately reveals a company’s true health based on factors like market share. SMP helps your business define its markets, measure the real value of those markets, and correct bad assumptions. This book uses real-life examples to explain how to use SMP to directly and positively impact corporate health and profits.
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  • Formats: pdf
  • ISBN: 9780470088821
  • Publication Date: 30 Jun 2007
  • Publisher: Wiley
  • Product language: English
  • Drm Setting: DRM