Your Business Plan Is Probably Useless Here's What Actually Works

Most business plans end up in a drawer, gathering dust. They are overcomplicated, filled with jargon and projections that no one believes, and take months to write. Worse, many entrepreneurs create them to check a box-for a loan application or investor pitch-without actually using them to guide their business. The result is a document that is simultaneously too detailed and useless, and a business...