Activate Brand Purpose

Activate Brand Purpose

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Walker, ChipWalker, Chip, Goodson, Scott

SHORTLISTED: Business Book Awards 2022 - International Business Book category
CATEGORY SILVER WINNER: Axiom Awards 2022 - Business Commentary Category

The greatest challenge facing leaders is activating and actioning purpose based brands to the people who matter inside the company and out. Recent statistics prove that more than 87% of consumers would purchase a product because a company advocated fo...

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product_type_E-book
epub
Price
29.99 £ * Old Price 195.00 £
product_type_E-book
pdf
Price
29.99 £ * Old Price 195.00 £

SHORTLISTED: Business Book Awards 2022 - International Business Book category
CATEGORY SILVER WINNER: Axiom Awards 2022 - Business Commentary Category

The greatest challenge facing leaders is activating and actioning purpose based brands to the people who matter inside the company and out. Recent statistics prove that more than 87% of consumers would purchase a product because a company advocated fo...

Read more
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  • Formats: epub
  • ISBN: 9781789668254
  • Publication Date: 3 Mar 2021
  • Publisher: Kogan Page
  • Product language: English
  • Drm Setting: DRM