Why do some businesses consistently earn trust, attract the right customers, and grow through reputation, while others with similar products and prices struggle to stand out?
Have you ever witnessed perfectly ordinary adults engaging in brutal physical combat in the aisles of a department store just to secure a mass-produced piece of plastic?
Why does a high-end fashion house or luxury watchmaker risk total bankruptcy the moment they decide to boost their quarterly revenue by putting their signature products on sale?
Warum vertrauen Investoren einem Geschaftsplan deutlich mehr, wenn er in einer sauberen, gut lesbaren Schriftart gedruckt ist, und warum wirken Werbeslogans, die sich reimen, automatisch uberzeugender als einfache Aussagen?
How do you convince a perfectly rational human being to hand over their life savings to a stranger, or sign up for an exhausting, multi-year volunteer commitment?
Can a massive retail corporation analyze a customer's shopping habits so deeply that it literally knows a teenage girl is pregnant before she has even told her own father?
Why does the world's largest furniture retailer sell millions of plates of hot Swedish meatballs at a massive financial loss right in the middle of their stores?
Empresas con activos digitales en marcha (sitios web, apps, landings) y que persiguen objetivos comerciales (ventas, generar leads, impresion publicitaria, etc.
Vivimos en una era de oportunidades por la publicidad online que nos permite aumentar las ventas de un negocio gracias al especialista en el que te convertiras con este curso superpractico.
El marketing digital evoluciona rapidamente al ritmo de los cambios de la tecnologia, innovaciones disruptivas en los negocios y nuevas preferencias de los consumidores conectados.
Nacido de una confluencia multidisciplinar entre aportaciones propias y otras multiples extraidas de diversos campos del conocimiento cientifico, el marketing es un proceso transversal que, mas alla de lo comercial, abarca todos los ambitos funcionales y jerarquicos de la organizacion.
AI for Real Estate Agents: The Complete Playbook for Automating Leads, Listings, and GrowthMost real estate agents know artificial intelligence is reshaping their industry.
Wie konnen Menschen und Organisationen angesichts steigenden Leistungsdrucks, immer starkerem Wettbewerb und permanentem Wandel in der Arbeitswelt zukunftsfahig bleiben?
In an age where customer opinion and feedback can have an immediate, major effect upon the success of a business or organization, marketers must have the ability to analyze unstructured data in everything from social media and internet reviews to customer surveys and phone logs.
In an age where customer opinion and feedback can have an immediate, major effect upon the success of a business or organization, marketers must have the ability to analyze unstructured data in everything from social media and internet reviews to customer surveys and phone logs.
WINNER: CMI Management Book of the Year Awards 2016 - Commuter's Read CategoryIn an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage.
