Bereiten Sie Ihre Argumentation vor, und zwar im Hinblick auf Ihre Produktvort- le, im Vergleich zu Ihren Wettbewerbern und aus der Sicht Ihrer Kunden.
This book provides rare insights into the difficult and complex dialogues between stakeholders within and outside the music industries in a time of transition.
Why Prediction Markets Are Good for BusinessFrom selecting the lead actress in a Broadway musical, to predicting a crucial delay in the delivery of Boeings 787 Dreamliner months before the CEO knew about it, to accurately forecasting US presidential electionsprediction markets have realized some amazing successes by aggregating the wisdom of crowds.
Finalist in the Business: Marketing & Advertising category of the Best Book Awards 2023 awarded by American Book Fest and also in the Marketing - Branding category of the Goody Business Book Awards 2023 Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies - the development of brands that deliver profit with purpose, are sustainable, and create mutually beneficial meaning.
Erfolgreiche Markenführung ist nicht das Ergebnis eines ausufernden Werbeetats, eines schnittigen Logos oder eines poppigen Messestandes mit Hochglanzbroschüren, sondern basiert auf konkreten Leistungen im Tagesgeschäft – so die Autoren.
Originally published in 1925, Industry and Civilisation explores moral standards and ethics related to economic activities by providing a comprehensive view of psychological data obtained from the business world.
Green purchasing - or eco-procurement - by local and central governments has long been recommended in documents such as Agenda 21 to be a key - although sometimes supplemental-ingredient in the achievement of more environmentally responsible economies.
In diesem Buch erfahren Verkaufsprofis, wie sie mit kleinen Tricks und Kniffen ihren Verkaufserfolg noch deutlich steigern können und welche Bedeutung ein strukturierter Verkaufsprozess und ritualisierte Vorgehensweisen für ihren Erfolg haben.
Practical Customer Success Management is a complete "e;handbook for CSMs"e;, written by a customer success expert who has coached and trained many hundreds of customer success managers across the globe.
A full-color, image-packed guide to developing highly persuasive content that attracts more customers than ever-all based on the latest brain scienceThere s an overlooked but critical scientific fact that every marketing profession needs to know: Many decisions start with attention, and it s your job to grab the attention of every prospective customer as effectively as possible.
As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities.
In today's ultra-competitive global business environment, it is becoming increasingly important for companies to reduce spending while simultaneously improving their efficiency and productivity.
Across organisations and communities there are leaders who manage to get things done through their ability to understand how a network of individuals connect, who to talk to and how to bring people together in the right constellation of effort.
Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation.
Mit diesem Buch werden Sie Ihre Marke mit klaren Ankerpunkten versehen, damit ein unverwechselbares und begehrenswertes Bild im Kopf der Verbraucher entsteht.
This second edition of Professional Ethics for the Construction Industry empowers a new generation of built environment professionals to navigate the ethical challenges confronting them at every stage of a project, from the initial bid to its completion and beyond.
Kundenerwartungen und Kundenverhalten, technologische Innovationen sowie Verschiebungen in der internationalen Wettbewerbssituation zwingen Unternehmen in vielen Dienstleistungsbranchen, ihre Wertschöpfungsprozesse auf den Prüfstand zu stellen.
This book analyses corporate rescue laws, processes and policies prescribed incorporate insolvency or bankruptcy laws, and employment laws of the UK andthe US, with a particular focus on how extant employee rights are treated whena debtor employer initiates corporate insolvency proceedings.
This book is a comprehensive review of the current state of digital innovation, Internet activity and e-business in the life sciences arena and a practical guide for managers planning, developing and implementing e-strategies in the pharmaceutical industry.
In April 2016, the Center for Ethics and Religious Values in Business of the Mendoza College of Business at the University of Notre Dame with the United Nations Global Compact (UNGC) Office convened a group of scholars and business leaders to discuss the Encyclical Laudato Si (LS) and the UN Sustainable Development Goals (SDGs).
Learn the skills you must master to assume leadership roles-creative directors, art directors, and advertising managers-on creative teams and in integrated branding campaigns for corporate clients.
