Storytelling als WettbewerbsvorteilWarum Geschichten erzählen deutlich mehr Umsatz bringtIn den letzten fünf Jahren hat sich Verkaufen stärker verändert als in den letzten 50 Jahren zuvor.
Storytelling als WettbewerbsvorteilWarum Geschichten erzählen deutlich mehr Umsatz bringtIn den letzten fünf Jahren hat sich Verkaufen stärker verändert als in den letzten 50 Jahren zuvor.
Modernes Marketing ist längst nicht mehr ausschließlich online oder offline, und Mobile Marketing kann nicht als bloßes Unterthema des Online-Marketings betrachtet werden.
Dieses Buch verbindet psychologische Astrologie, energetische Tiefenarbeit und verkörperte Markenführung zu einem einzigartigen Wegweiser für Unternehmerinnen, Coaches, Kreative und spirituelle Leader, die ihre Kommunikation neu seelenzentriert ausrichten wollen.
This book offers knowledge and skills about developing market-centric and competition-oriented models and illustrates the power of consumers in managing sensitive market interventions through marketing-mix strategies, innovation, and technology applications for competitive markets.
This book offers knowledge and skills about developing market-centric and competition-oriented models and illustrates the power of consumers in managing sensitive market interventions through marketing-mix strategies, innovation, and technology applications for competitive markets.
The Frugal Book Promoter assures your book gets the best possible start in life, whether your publisher assigns zero dollars or thousands to your book's marketing campaign.
This booklet from Carolyn Howard-Johnson, a UCLA Extension Writers' Program instructor for nearly a decade, helps authors love the project they most love to hate--writing a book proposal.
Part strategy - part pragmatism and full of expert advice, Raising Social Capital combines expert interviews from industry insiders with data-driven insights from cutting-edge research.
Part strategy - part pragmatism and full of expert advice, Raising Social Capital combines expert interviews from industry insiders with data-driven insights from cutting-edge research.
Faced with the global crisis of human-caused environmental harm, this eloquently written text explores the connection between our individual virtues and vices and those of larger groups, such as societies, nations, and businesses.
Drawing together research from across Central and Eastern Europe, this volume examines how organisations navigate the complex intersection of strategic innovation, digital transformation, and sustainability in emerging economies.
Drawing together research from across Central and Eastern Europe, this volume examines how organisations navigate the complex intersection of strategic innovation, digital transformation, and sustainability in emerging economies.
This book advances the Theory of the Marketing Firm (TMF), offering a rich collection of case studies that demonstrate how marketing-oriented enterprises operate across diverse sectors.
This book advances the Theory of the Marketing Firm (TMF), offering a rich collection of case studies that demonstrate how marketing-oriented enterprises operate across diverse sectors.
The 2025 International Conference on Global Retail Brand Management is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers, and national brand managers.
The 2025 International Conference on Global Retail Brand Management is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers, and national brand managers.
This proceedings volume is the 33rd issue of the Springer's series Eurasian Studies in Business and Economics, which is the official book series of the Eurasia Business and Economics Society (EBES, www.
This proceedings volume is the 33rd issue of the Springer's series Eurasian Studies in Business and Economics, which is the official book series of the Eurasia Business and Economics Society (EBES, www.
This engaging and practical book gives readers the tools and insight to become accomplished creators of stories to lead positive change within their organisation and communities.
Faced with the global crisis of human-caused environmental harm, this eloquently written text explores the connection between our individual virtues and vices and those of larger groups, such as societies, nations, and businesses.
Direct and Digital Marketing in Practice is a practical manual for all managers, marketers and students who need to get to grips with the powerful techniques available to skilled direct marketers.
