Bad Breath Empire

Before the 1920s, "e;halitosis"e; was an obscure medical term that nobody cared about, and Listerine was a pungent liquid used to clean hospital floors and treat Gonorrhea. "e;The Bad Breath Empire"e; tells the audacious story of Gerard Lambert, the marketing genius who didn't just sell a product-he sold a new anxiety. This book deconstructs one of the most successful marketing campaigns in hist...