Sales and marketing

The Bill and Melinda Gates Foundation has established itself as one of the most powerful private forces in global politics, shaping the trajectories of international policy-making.

While public relations offers numerous assets for organization-stakeholder relationship building and for ethical corporate social responsibility and sustainability communication, it also faces challenges linked to negative perceptions of the profession which can lead to accusations of "e;greenwashing.

Break the manufacturing mold--and make new paths to phenomenal growthIn a world of emerging markets, changing work forces, and accelerating innovation, manufacturing is once again a key corporate issue.

This volume brings together a group of leading academics from Europe, North America and Australasia to address a question of considerable contemporary concern: the nature and management of knowledge in relation to rapidly changing arenas of theory and practice.

Should you or your clients report using the new G4 sustainability reporting framework?

The modern marketing concept, with its focus on creating consumer satisfaction, makes marketing seem beyond reproach.

This book distinctively presents nine thematic discussions with real examples of small and large companies across the geographic destinations.

This collection of essays delves into the Coke brand to identify and decode its DNA.

An overview of the practice of strategic global and multicultural public relations in various sectors Global and Multicultural Public Relations offers students an expert overview of specific public relations practices, focused on strategic analyses of actual case studies and real-world examples.

Exam board: AQALevel: GCSESubject: Design and TechnologyFirst teaching: September 2017First exams: Summer 2019Target success in AQA GCSE (9-1) Design and Technology with this proven formula for effective, structured revision.

A sales job can be the road to riches and independence when you use the right approach!

Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society.

Everyones Talking About It.

"e;Superior Customer Value"e; (SCV) advances theory and offers new tools useful for measuring value dimensions and strength.

Praise for the Power of One.

The era of hybrid governance is here.

Don't let anyone tell you that you have to choose between making money and making a difference.

This work analyses and interprets Chinese managers' perceptions of environmental management and regulatory enforcement practices in Chinese enterprises.

Referrals and recommendations are the most effective drivers of new business.

Beautifully illustrated with over 1000 full-colour images, the 28th edition of the Epica Book showcases more than 850 creative projects honoured in the 2014 Epica Awards.

The book provides a comprehensive overview of biometrics, including its theoretical foundations and practical applications, and offers valuable insights into its relevance and impact on various sectors of society.

This book offers students and practitioners alike an integrated approach to strategic planning for companies.

Whether it's our choice of a new car or what we think about our neighbours, our opinions and attitudes are a way of negotiating the world around us.

Technology offsets, a nonconventional international trade-financing tool, is used by governments (buyers) to obtain industrial and technological benefits from companies (sellers) as part of international procurement.

The definitive guide to turning casual contacts into solid sales opportunities In this fully revised edition, Bob Burg builds on his proven relationship-building principles to bring even more clients to your door and helps you attract only those who are interested in what you sell.

In the world we live in today, more data is being generated than at any other period in human history.

Belonging to the realm of intelligent technologies, it is increasingly accepted that artificial intelligence (AI) has evolved from being merely a development standpoint in computer science.

The Work of Management demonstrates how the concepts, models and tools of Systems Leadership can be applied, enabling you to become a more effective manager by improving your own work to create a more positive and effective organisation.

If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher.

For companies, unethical business practices like bribery and corruption pose major business risks, and can result in fines, reputational damage, lost business opportunity and - increasingly - criminal or civil charges.

One of the greatest challenges of the 21st century is the problem of how the public and private sectors can sustain economic development, business growth, social well-being and ecosystem health in the face of accelerating demand for water, energy, and food.

The Space Industry of the Future consists of the first instance of guidance for the space industry on how value creation in space can occur for the greater benefit of humanity using principles of capitalism and sustainability.

Research Companion to Language and Country Branding brings together entirely new interdisciplinary research conducted by scholars working on various sociolinguistic, semiotic, anthropological and discursive analytical aspects of country branding all over the world.

Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior.

Distracted by traditional metrics and mounting access to data, leaders are blinded to what it actually takes to create greater value for their businesses: meaningful, long-term relationships with their customers.

Contemporary global culture, rooted in neoliberalism and free market forces, increasingly emphasises appearance over substance.

Following the recent global financial crisis there is a growing interest in alternative finance - and microfinance in particular - as new instruments for providing financial services in a socially responsible way or as an alternative to traditional banking.

Given the increased social and environmental problems in China, this book looks into the social and environmental disclosure practices of socially responsible Chinese listed firms by constructing a stakeholder-driven, three-dimensional, disclosure index.

National governments around the world are turning to branding consultants, public relations advisers and strategic communications experts to help them "e;brand"e; their jurisdiction.

Recognizing and emphasizing business and sociocultural influences, this is a timely and unique examination of public relations in the sport industry.

Games are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of technology in a way that no other platform has or can.

Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners.

Building on the author's previous book, Financial Aspects of Marketing, Marketing Finance stresses the pivotal relationship between finance and strategy in the marketing process, and clearly demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan.

Public-private partnerships (PPPs) are arrangements between government and private actors with the objective of providing public infrastructure, facilities and services.

Today, one of the top priorities of an organization's modern corporate strategy is to portray itself as socially responsible and environmentally sustainable.

Develop a network of successful business relationships in China!

For companies, unethical business practices like bribery and corruption pose major business risks, and can result in fines, reputational damage, lost business opportunity and - increasingly - criminal or civil charges.