Sales and marketing

Why does a high-end fashion house or luxury watchmaker risk total bankruptcy the moment they decide to boost their quarterly revenue by putting their signature products on sale?

Dieses Buch erforscht Strukturen, die Dienstleistungen zu greifbaren Angeboten bundeln.

Warum vertrauen Investoren einem Geschäftsplan deutlich mehr, wenn er in einer sauberen, gut lesbaren Schriftart gedruckt ist, und warum wirken Werbeslogans, die sich reimen, automatisch überzeugender als einfache Aussagen?

How do you convince a perfectly rational human being to hand over their life savings to a stranger, or sign up for an exhausting, multi-year volunteer commitment?

Can a massive retail corporation analyze a customer's shopping habits so deeply that it literally knows a teenage girl is pregnant before she has even told her own father?

Why does the world's largest furniture retailer sell millions of plates of hot Swedish meatballs at a massive financial loss right in the middle of their stores?

Dieses Buch beleuchtet Dynamiken, wie lokale Medien und Vortrage Expertenstatus etablieren.

Customer complaints are often seen as a threat — a sign that something has gone wrong.

The groundbreaking work that transformed the way the world understands economics, trade, and society.

There is a leadership skill no one taught youyet it determines the quality of every decision you make.

In today's digital economy, a website is your global storefront.

Las redes sociales han democratizado la publicidad.

El confinamiento de la primavera de 2020 supuso un antes y un después en la relación de las empresas con internet.

Empresas con activos digitales en marcha (sitios web, apps, landings) y que persiguen objetivos comerciales (ventas, generar leads, impresión publicitaria, etc.

Vivimos en una era de oportunidades por la publicidad online que nos permite aumentar las ventas de un negocio gracias al especialista en el que te convertirás con este curso superpráctico.

El marketing digital evoluciona rápidamente al ritmo de los cambios de la tecnología, innovaciones disruptivas en los negocios y nuevas preferencias de los consumidores conectados.

Most people approach networking the wrong way.

Nacido de una confluencia multidisciplinar entre aportaciones propias y otras múltiples extraídas de diversos campos del conocimiento científico, el marketing es un proceso transversal que, más allá de lo comercial, abarca todos los ámbitos funcionales y jerárquicos de la organización.

Wie können Menschen und Organisationen angesichts steigenden Leistungsdrucks, immer stärkerem Wettbewerb und permanentem Wandel in der Arbeitswelt zukunftsfähig bleiben?

This book celebrates TRUST.

There is a leadership skill no one taught youyet it determines the quality of every decision you make.

A 2021 'BOOK TO LOOK OUT FOR' - THE INDEPENDENT'A mouthpiece for our anxieties and a tonic for our hearts.

Artificial Intelligence can generate images, write essays, compose music, and imitate creativity.

You finished the track.

In an age where customer opinion and feedback can have an immediate, major effect upon the success of a business or organization, marketers must have the ability to analyze unstructured data in everything from social media and internet reviews to customer surveys and phone logs.

Understanding Social Media is the essential guide to social media for students and professionals alike.

In an age where customer opinion and feedback can have an immediate, major effect upon the success of a business or organization, marketers must have the ability to analyze unstructured data in everything from social media and internet reviews to customer surveys and phone logs.

WINNER: CMI Management Book of the Year Awards 2016 - Commuter's Read CategoryIn an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage.

The digital economy did not sell products.

There is a sound three generations of households recognise instantly.

The world has never communicated more.

Trade show marketing contributes nearly $2 trillion to the global economy, yet many companies struggle when exhibiting beyond their home country.

I Have An App Idea is the ultimate resource for aspiring app entrepreneurs without a technical background.

Understanding Social Media is the essential guide to social media for students and professionals alike.

The market for professional services and consulting firms is changing, driven by evolving and more demanding client requirements.

The market for professional services and consulting firms is changing, driven by evolving and more demanding client requirements.

WINNER: CMI Management Book of the Year Awards 2016 - Commuter's Read CategoryIn an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage.

En esta obra cuatro grandes expertos en comunicación analizan y explican de forma clara, simple y práctica, por qué la «Economía Plateada» es el presente y futuro de la mayoría de las marcas en casi todos los sectores.

Here is the question that stops most experienced operators cold: you have built the practice, but how does anyone find out you exist?

Hay personas a las que siempre les atienden el teléfono.

This analytical study explores the calculated rise of Curtis '50 Cent' Jackson, dissecting his 25 year journey through the lens of strategic conflict and narrative dominance.

From door-to-door artwork sales to AI-powered revenue platforms—the remarkable journey of how selling evolved from street-corner hustle to boardroom science.

Power BI y Excel son herramientas ideales para crear informes, dashboards o cuadros de mando a partir de grandes cantidades de datos.

Wie können Menschen und Organisationen angesichts steigenden Leistungsdrucks, immer stärkerem Wettbewerb und permanentem Wandel in der Arbeitswelt zukunftsfähig bleiben?

When you apply the StoryBrand framework your brand will stand out.

When you apply the StoryBrand framework your brand will stand out.

Tratamiento de datos con Power Query comienza introduciendo el entorno de trabajo en Power Query y su capacidad para conectar a diferentes orígenes externos.

Is charisma essential for every leader?

Stop buying marketing and start investing in your businesss growth.

Guarantee your content marketing engages customers, builds trust and converts more, with this unique guide to using brand journalism to enhance B2B content, written by the former television news journalist for the BBC, Sky and ITN, Gay Flashman.