Dieses Buch erläutert die wichtigsten Erfolgsrezepte für Einzel- oder Kleinunternehmer, die nach modernen und praktikablen Möglichkeiten suchen, um an mehr Kunden und Aufträge zu kommen.
Discover All the Advantages of Using Design for Six Sigma to Develop and Build Customer Value-Based Products Voice of the Customer Capture and Analysis equips Six Sigma you with the skills needed to create and deploy surveys, capture real customers need with ethnographic methods, immediately analyze the results, and coordinate and drive responsive actions.
Dieses Buch zeigt die effektivsten Methoden und Techniken, wie Sie als Unternehmen für Ihr Content-Marketing eine wirklich große Reichweite aufbauen können und bestmöglich ihre Zielgruppe erreichen.
Anja Buerke untersucht, wie der Kauf nachhaltiger Produkte im Lebensmitteleinzelhandel gefördert werden kann, da trotz steigender Umsätze nachhaltiger Produkte Bio- und Fair Trade-Lebensmittel noch immer eine Marktnische darstellen.
This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata.
Now in its third edition, Cases in Public Relations Management uses recent cases in strategic communication designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager, with the help of extensive supplemental materials.
Im Wettbewerb um Publikum, Aufmerksamkeit und Förderung profitieren Kultureinrichtungen aller Art vom konsequenten Einsatz moderner Marketinginstrumente.
Marketing Management is the business function that identifies customer needs and wants, determines which target markets the organisation can best serve, designs appropriate products, services and programmes to serve these markets and calls upon everyone in the organisation "e; to think and serve customers, from a societal viewpoint.
Decision makers interested in going beyond their own personal and professional interests and involving themselves in humanising their organization, community and society should read Remaking Ourselves, Enterprise and Society.
Ethical Dilemmas in the Creative, Cultural and Service Industries enhances professional ethical awareness and supports students' development of skills for ethical decision-making in these growing sectors.
Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the world that reflect the maturation of the field Customer Culture Theory over the last decade.
Aufbauend auf entsprechend erweiterten Assoziationen in Musiktiteln, folgend in Markennamen und Artikeln, Slogans und … wird eine größere Bandbreite gedanklich "greifbarer" Begriffe erreicht.
This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America.
Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries.
The authors argue the business case for sustainable development in this study that explores a range of issues beginning with corporate social responsibility and ending with eco-efficiency.
While there is no secret to being an elite sales professional, there is a set of consistently successful selling techniques that most companies don't reach their salespeople, and which most entrepreneurs think they don't have the time to learn.
This book evaluates the validity of a key proposition of public choice theory: that competition is associated with superior performance by governmental organisations.
A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens.
