Sales and marketing

Learn how to apply the proven principles of Hug Your Customers to refine your selling technique, boost your sales, and keep your customers coming back for more.

Solve your traffic troubles and turn browsers into buyers When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity.

"e;End poverty in all its forms everywhere"e; - UN Sustainable Development Goal 1There has never been a more urgent need to tackle the issue of global poverty, and the need for businesses, business schools and management programmes to address the issue is crucial as they educate and employ the leaders of tomorrow.

The "e;business case"e; for corporate social responsibility, which suggests that socially and environmentally aware companies can expect to reap financial rewards, is seemingly gaining widespread acceptance within the business community.

Organizational Development (OD) consultants often face dilemmas when they market their services because there is a gap between clients' expectation and the actual role of OD consultants.

The world's social, ecological and economic ?

This book provides a solid understanding of electronic word of mouth (eWOM) by taking the reader through the process of information diffusion from rumour generation in times of traditional word of mouth (WOM) to negative social eWOM and examining how consumers process it.

A good marketing information system is an essential ingredient of all successful marketing.

Inextricably linked to human evolution, storytelling has always been a key element of the marketer's toolkit.

Optimize the customer experience via the cloud to gain a powerful competitive advantage Customer Obsessed looks at customer experience through the lens of the cloud to bring you a cutting-edge handbook for customer experience.

A bold addition to existing literature, this book provides an excellent overview of corporate communication.

This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success-regardless of where their marketing organization is in the process.

Whilst the greatest effort has been made to ensure the quality of this text, due to the historical nature of this content, in some rare cases there may be minor issues with legibility.

The last ten years have seen an extraordinary transformation in how business has to account for itself.

The way organizations manage entrepreneurship has changed dramatically over the past decade.

Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down.

This leading, comprehensive text for courses on the sociology of work covers many vital new topics since the last edition (2015), just as it continues to offer foundational writings and discusses different types of jobs, inequality and intersectionality, work and family, and more.

Make Millions Selling on QVC is more than just a guide to getting you and your products in front of millions of potential customers; it s an inside look at how the largest television retailer in the world operates.

With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe.

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book.

One of the challenges met by green entrepreneurs and product developers who have tried to develop more sustainable products is that efforts to have better products in environmental terms do not always translate into effective business cases.

World-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace.

While the west has experienced multiple post-war economic, social and political revolutions, India by contrast has had two distinct moments of transformation in the past century: Independence in 1947 and the economic liberalisation that began in 1991.

Courage can shape our lives, as well as the workplace and business outcomes.

Luck is a four-letter-word in business circles.

As sales managers are encouraged to manage increasingly global territories, the art of selling becomes complicated and the rules of negotiation more diverse.

With recent changes in technology, media, and the communication landscape, the journey to ethics has become more complicated than ever before.

The book sets out to be your own, pocket, marketing consultant - without the expense.

Get the tools you need for effective market researchincluding Internet surveys!

An all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explaining how each one works individually as well as in conjunction with each other, leveraging the power of your message for explosive profits.

When marketing managers and financial managers join forces within any business, the result can often be poor communication on financial criteria and goals.

This book explores why word of mouth is the most important determinant of a movie's success.

The unique approach of Retail Marketing combines theory with current retail concepts and international examples.

The pricing profession has come a long way: from having a pure clerical function back in the 1970s to a more strategic one today, pricing professionals are increasingly accepted as fully fledged members of marketing and finance teams.

Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing.

This invaluable resource helps you understand what it takes to be a great sales manager, allowing you to avoid many of the common first-time sales management mistakes, and be successful right out of the gate.

There are many books on the market that discuss the Toyota Production System but few that insightfully analyze its marketing strategy.

The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models.

Political Management lays out the core tools to manage government, campaigns and parties.

Globalisation has opened new avenues to corruption.

Successful network marketing entrepreneurs share their secretsIn The Ultimate Guide to Network Marketing, network marketing guru Dr.

Toughening environmental legislation, national and supra-national environmental product policies and growing customer demands are focusing the attention of companies on the environmental and broader social issues linked to the creation and delivery of their products and services.

In an age where digital disruptions rewrite the rules of commerce, Customer Engagement and Digital Business presents a timely and cutting-edge examination of how businesses must rethink engagement to thrive.

Make customer feedback work for your business.

Learn to select appropriate strategic tools and measure the competitiveness of international firms!

The goal of this book is to define Sustainable Value Creation in terms of a set of principles that differentiate it from existing definitions of CSR, and from related concepts such as sustainability and business ethics.