Sales and marketing

This volume explicates the role of sociopolitical advocacy and other related constructs as forms of prosocial communication.

Strategic Altruism: Total Strategy Inspired by Kazuo Inamori's Management Philosophy introduces a new ethical framework for business grounded in Kazuo Inamori's management philosophy.

Creativity in Marketing Education: Storytelling, Imagination and Purpose reimagines the classroom as a space where creativity, imagination, and inclusivity drive learning.

IBM SPSS for Intermediate Statistics, Sixth Edition, is designed to help readers analyze and interpret research data using IBM SPSS.

Making state crime visible through acts of documentation, resistance and memory has become one of the defining struggles of the digital age.

This volume explicates the role of sociopolitical advocacy and other related constructs as forms of prosocial communication.

Making state crime visible through acts of documentation, resistance and memory has become one of the defining struggles of the digital age.

This book provides cultural leaders, both emerging and established, with actionable tools to measure outcomes, communicate value, and build sustainable programs that create lasting positive change.

This book analyzes the impact of national culture on a range of corporate carbon practices in major economies since the Paris Agreement.

This book provides cultural leaders, both emerging and established, with actionable tools to measure outcomes, communicate value, and build sustainable programs that create lasting positive change.

This book analyzes the impact of national culture on a range of corporate carbon practices in major economies since the Paris Agreement.

IBM SPSS for Intermediate Statistics, Sixth Edition, is designed to help readers analyze and interpret research data using IBM SPSS.

Strategic Altruism: Total Strategy Inspired by Kazuo Inamori's Management Philosophy introduces a new ethical framework for business grounded in Kazuo Inamori's management philosophy.

Die Differenz zwischen einem durchschnittlichen und einem verkaufsstarken Text ist oft nur eine Handvoll Worter - aber die machen den Unterschied zwischen Interesse und Kauf aus.

Email-Marketing ist tot - sagen die, die es nicht richtig machen.

Social Media ist fur kleine Unternehmen ein Spielfeld, auf dem Groe nicht zahlt - Strategie zahlt.

You post on social media, dabble in ads, maybe write a few blog posts, but nothing seems to move the needle.

Groes Marketing-Budget?

Heilige faszinieren seit Jahrhunderten - als Vorbilder, als Projektionsflachen, als Symbole des Glaubens.

Haptische Werbung, Merchandising und Licensing sind zentrale Instrumente des Marketings und der Marketingkommunikation – emotional wirksam, multisensuell erlebbar und ebenso vielfältig wie gezielt einsetzbar.

Haptische Werbung, Merchandising und Licensing sind zentrale Instrumente des Marketings und der Marketingkommunikation – emotional wirksam, multisensuell erlebbar und ebenso vielfältig wie gezielt einsetzbar.

Customer Experience (CX) ist mehr als ein Buzzword der modernen Wirtschaft oder eine weitere Abteilung im heutigen Business – sie ist ein business-kritischer Werttreiber für Unternehmen.

Customer Experience (CX) ist mehr als ein Buzzword der modernen Wirtschaft oder eine weitere Abteilung im heutigen Business – sie ist ein business-kritischer Werttreiber für Unternehmen.

#Marketing6 La nueva revolucion del Marketing.

Global Marketing in Times of Disruption, Volume 22 in the Review of Marketing Research series, delves into the multifaceted disruptions reshaping the domain of international marketing, fuelled by shifts in geopolitical dynamics, technological advancements, and consumer behaviour.

Nonlinear Dynamics Approach to Robotic Capsule Endoscopy is an innovative resource that explores the development and progress of self-propelled capsule robots for medical use.

Bitten gilt oft als Schwache.

Daten sind der Schlussel zu erfolgreichem Marketing - doch wie lassen sie sich optimal nutzen?

Wenn du deine Idee nicht auf einer Seite erklaren kannst, hast du sie noch nicht verstanden.

Die digitale Welt ist gekommen, um zu bleiben.

This book constitutes the proceedings of the 27th International Symposium on Stabilization, Safety, and Security of Distributed Systems, SSS 2025, held in Kathmandu, Nepal, during October 9–11, 2025.

Most sales calls fall apart not because the offer is weak, but because the conversation moves faster than trust can follow.

This book is the proceedings of the 28th International conference on Climbing and Walking Robots and the Support Technologies for Mobile Machines.

This book is the proceedings of the 28th International conference on Climbing and Walking Robots and the Support Technologies for Mobile Machines.

Teure Prasentationen, blanke Folien, null Bewegung - oft scheitert Uberzeugung nicht am Produkt, sondern an der Sprache.

Dieses Buch bietet wertvolle Einblicke und Best Practices für Unternehmen, die Talente aus der Generation Z international rekrutieren wollen.

Markenrecht einfach erklartWie finde ich eine Marke fur mein Produkt?

The Hybrid Mind: The Human- AI Convergence explores the transformative potential of humans and AI systems collaborating to revolutionize risk management, oversight, and adaptive governance.

Service bedeutet nicht, immer Recht zu haben - sondern gehort zu werden.

Im Partyspiel What Do You Meme?

This volume constitutes the proceedings of Third Pan-African Conference on Artificial Intelligence, PanAfriCon AI 2024, held in Addis Ababa, Ethiopia, during October 8–9, 2024.

This volume constitutes the proceedings of Third Pan-African Conference on Artificial Intelligence, PanAfriCon AI 2024, held in Addis Ababa, Ethiopia, during October 8–9, 2024.

This book is the proceedings of the 28th International conference on Climbing and Walking Robots and the Support Technologies for Mobile Machines.

This book is the proceedings of the 28th International conference on Climbing and Walking Robots and the Support Technologies for Mobile Machines.

Robotics and Artificial Intelligence hold the potential of significantly augmenting human cognitive and physical performance, giving light-speed and extreme accuracy to human systems and processes, contributing to overcome some of the most complex challenges that humankind faces nowadays.