This edited volume brings together the work of scholars from different disciplines including sociology, political science and anthropology, and analyses how global institutions are embedded in local contexts within development aid.
In Entrepreneurship and Sustainability the editors and contributors challenge the notion that not-for-profit social entrepreneurship is the only sort that can lead to the alleviation of poverty.
Dieser Buchtitel ist Teil des Digitalisierungsprojekts Springer Book Archives mit Publikationen, die seit den Anfängen des Verlags von 1842 erschienen sind.
The Dark Side of Emotional Labour explores the work that the rest of society would rather not think about, the often unseen work that is emotionally disturbing, exhausting, upsetting, and stigmatising.
Digital Privacy in the Marketplace focuses on the data ex-changes between marketers and consumers, with special ttention to the privacy challenges that are brought about by new information technologies.
Mobile Commerce wird als Online-Kanal der Zukunft dargestellt, der insbesondere durch die rasante Verbreitung von Smartphones und Tablet-Computer getrieben wird und dem auch für die nächsten Jahre stürmische Wachstumsraten in Aussicht gestellt werden.
The Consumer Rights Act is a vital and far-reaching piece of legislation containing provisions specific to contract and consumer law, criminal law, and competition law.
This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature.
Compelling reading, this book both reinforces and elevates the role of art in the exploration and analysis of the concepts of democracy, globalization and capitalism.
In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.
This book is a step-by-step guide to producing a sound foundation for advertising: one that will serve as the springboard to inspire powerful creative expression.
In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand.
Das vorliegende Buch, der erste Band aus einer Reihe von drei Bänden, behandelt die Verhaltens- und Informationsgrundlagen des Marketing: das Käuferverhalten, die Marktforschung und Marketing-Prognosen.
Business Schools, Leadership and Sustainable Development Goals: The Future of Responsible Management Education is the sixth book in the series Citizenship and Sustainability in Organizations.
Contemporary Issues in Social Media Marketing provides the most cutting-edge findings in social media marketing, through original chapters from a range of the world's leading specialists in the area.
With roughly half of all income for non-profit arts organizations in the United States coming from earned revenue rather than donations and state funding, the issue of pricing is paramount to success in the arts industry, yet pricing is not covered in any existing textbooks.
Written from the contrasting yet complementary perspectives of sociology and philosophy, this book explores the far-reaching ethical consequences of the runaway commodification of sport, focusing on those instances where commodification gives rise to morally undesirable consequences.
'Making Marketing Happen' is prompted by needs of practising managers who have found the traditional marketing planning texts to be "e;fine in theory, but hard to apply to my special market"e;.
Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts.
In the fall of 1990, the Danish government started a comprehensive research pro- gramme to improve the competitiveness of the Danish food sector: The Research and Development Programme in the Danish Food Sector (Det F!
This book examines how the emergence of new media brings brought challenges to the North American sport industry, discussing challenges in terms of a shift from an information economy to an attention economy perspective.
