Sales and marketing

FINALIST: 2023 American Marketing Association Foundation Leonard L.

The best brands evoke the emotions of their customers by tapping into their hearts and minds.

The best brands evoke the emotions of their customers by tapping into their hearts and minds.

"e;11 Essential Types of Meetings That Drive Customer Teams"e; is your ultimate guide to mastering the most impactful internal and external meetings in customer-facing roles.

Advertising research organizations have been trying for years to measure the effectiveness of advertising.

This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury?

Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the last four decades, while narrating the development of the PR and communications business.

The retail market in the UK is worth more than GBP400 billion annually and employs over 3 million workers, while in the US 29 million people create over USD $4 trillion of revenue through the industry.

Take advantage of the skyrocketing popularity of podcasts and learn how your business can use the unique opportunity to stand out and drive loyal engagement with target audiences, using this complete guide to podcast marketing - written by the hosts of the global top ten iTunes podcast, The Digital Marketing Podcast.

Develop long-term relationships, deliver market-beating growth, and create sustainable value with this pragmatic guide to aligning marketing, sales, customer success and your executives around your most important customers.

Learn how to develop, launch and build a successful fashion brand with this definitive textbook which explores the realities of the contemporary fashion industry.

WINNER: Choice Reviews - Outstanding Academic Title, 2024WINNER: 2023 Goody Business Book Awards - Marketing - Digital MarketingWINNER: 2023 Chanticleer International Book Awards, Harvey Chute First Place Category Winner - Non-Fiction Business & EnterpriseDISTINGUISHED FAVORITE: Independent Press Award 2025 - Marketing & Public RelationsCreate meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.

Learn how to develop, launch and build a successful fashion brand with this definitive textbook which explores the realities of the contemporary fashion industry.

How can sales managers coach their teams through multiple, sometimes stressful, rollouts?

Use this bestselling and practical guide to steer you through how to create exceptional customer experience for the modern B2B consumer.

How can sales managers coach their teams through multiple, sometimes stressful, rollouts?

Use this bestselling and practical guide to steer you through how to create exceptional customer experience for the modern B2B consumer.

Develop long-term relationships, deliver market-beating growth, and create sustainable value with this pragmatic guide to aligning marketing, sales, customer success and your executives around your most important customers.

Advertising research organizations have been trying for years to measure the effectiveness of advertising.

The retail market in the UK is worth more than GBP400 billion annually and employs over 3 million workers, while in the US 29 million people create over USD $4 trillion of revenue through the industry.

This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury?

Take advantage of the skyrocketing popularity of podcasts and learn how your business can use the unique opportunity to stand out and drive loyal engagement with target audiences, using this complete guide to podcast marketing - written by the hosts of the global top ten iTunes podcast, The Digital Marketing Podcast.

Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the last four decades, while narrating the development of the PR and communications business.

Never has media training been more relevant, or in-demand.

Never has media training been more relevant, or in-demand.

WINNER: Choice Reviews - Outstanding Academic Title, 2024WINNER: 2023 Goody Business Book Awards - Marketing - Digital MarketingWINNER: 2023 Chanticleer International Book Awards, Harvey Chute First Place Category Winner - Non-Fiction Business & EnterpriseDISTINGUISHED FAVORITE: Independent Press Award 2025 - Marketing & Public RelationsCreate meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.

How can you build a social media strategy that outlasts trends and delivers real impact?

How can you build a social media strategy that outlasts trends and delivers real impact?

How can brands attract and retain customers more effectively by understanding people's emotional motivations?

How can brands attract and retain customers more effectively by understanding people's emotional motivations?

How can senior marketing leaders drive sustained brand growth amid shifting industry priorities?

How can senior marketing leaders drive sustained brand growth amid shifting industry priorities?

Looking to deepen your account-based marketing expertise and lead strategic growth in your B2B organization?

In an era when growth marketing has become a buzzword for quick fixes, this book provides a clear roadmap for how marketers can move on from short-term hacks and utilize their full marketing funnel to gain and retain customers across any size business in any economic environment.

In an era when growth marketing has become a buzzword for quick fixes, this book provides a clear roadmap for how marketers can move on from short-term hacks and utilize their full marketing funnel to gain and retain customers across any size business in any economic environment.

Managing people is one of the toughest parts of any job, but it's also the key to lasting success.

WINNER: American Book Fest Best Book Awards 2025 - Business: Marketing & AdvertisingDISTINGUISHED FAVORITE: NYC Big Book Award 2025 - Marketing & Public RelationsHow can marketers rebuild trust in a crowded, data-driven world?

Looking to deepen your account-based marketing expertise and lead strategic growth in your B2B organization?

How can you scale a brand globally while staying true to its core?

How can you scale a brand globally while staying true to its core?

How can senior leaders harness cultural relevance to drive resilient, future-ready brands?

Looking to develop the skills and strategies needed to excel as a key account manager and drive profitable growth?

Looking to develop the skills and strategies needed to excel as a key account manager and drive profitable growth?

How can senior leaders harness cultural relevance to drive resilient, future-ready brands?

Discover how the world's best brands create outstanding customer experience, engaged teams and market-beating growth with this practical guide, providing a model that will help any organization deliver effective and seamless customer engagement.

Learn what makes a luxury brand, how to successfully market them in a changing global context and what opportunities sustainable luxury and the latest technological developments present.

Increase customer attraction, acquisition and retention by using technology to create seamless, effective and joined-up marketing.

WINNER: 2023 American Marketing Association Foundation Leonard L.