This book presents the proceedings from the Fifth Workshop on Recommender Systems in Fashion and Retail (2023), highlighting the latest advances in AI-driven technologies for e-commerce, retail, and fashion.
This book presents the proceedings from the Fifth Workshop on Recommender Systems in Fashion and Retail (2023), highlighting the latest advances in AI-driven technologies for e-commerce, retail, and fashion.
This book explores the impact of micro-influencers in the digital age, focusing specifically on creative professionals in the Australian communications industry.
This book explores the impact of micro-influencers in the digital age, focusing specifically on creative professionals in the Australian communications industry.
This book aims to provide a complete compendium of Chinese Marketing and Management Scales, making it an invaluable resource for business researchers, practitioners, and scholars.
This book aims to provide a complete compendium of Chinese Marketing and Management Scales, making it an invaluable resource for business researchers, practitioners, and scholars.
This handbook offers a comprehensive overview of consumerism issues in the textile, apparel and fashion industry, illustrating the impact of consumerism on the sector with a focus on SDG 12: Responsible Consumption and Production.
This book explores the evolution of intelligence research over the past two decades, emphasizing the development and implementation of intelligence functions in private and public organizations.
This book explores the evolution of intelligence research over the past two decades, emphasizing the development and implementation of intelligence functions in private and public organizations.
In this compelling sequel, The Attention Economy: A Category Blueprint, takes an in-depth look into the dynamic world of marketing and advertising, unveiling the pivotal role that human attention measurement plays in the present and future landscape.
This book explores the crucial role of "e;remembering"e; the fundamental purpose of firms' existence especially in today's context: Meeting individuals' and societal needs.
This book explores the crucial role of "e;remembering"e; the fundamental purpose of firms' existence especially in today's context: Meeting individuals' and societal needs.
This book constitutes the proceedings of the 9th International Conference on Digital Economy, ICDEc 2024, held in Rabat, Morocco, during May 9-11, 2024.
This textbook balances the theory of digital marketing with the practical skills for prospective marketers in professional organizations, both public and private.
This textbook balances the theory of digital marketing with the practical skills for prospective marketers in professional organizations, both public and private.
The two volume set, LNCS 2313 and LNCS 2314, constitutes the proceedings of the 10th International Conference on Kansei Engineering and Emotion Research, KEER 2024, held in Taichung, Taiwan during November 20-23, 2024.
Celebrity endorsement has shown to be an effective way enhancing brand-related attitudes, reinforcing behavioural intentions, and shaping brand perceptions.
Celebrity endorsement has shown to be an effective way enhancing brand-related attitudes, reinforcing behavioural intentions, and shaping brand perceptions.
This book presents case studies of local, regional, and international businesses to show that marketing is an environment-sensitive activity, requiring an environment-specific treatment.
This book presents state-of-the-art research from around the world on how the fashion industry can help in the transition towards a sustainable model of development and a circular economy.
This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management, with international perspectives, AI approaches and tools to enhance the learning experience.
This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management, with international perspectives, AI approaches and tools to enhance the learning experience.
This book presents state-of-the-art research from around the world on how the fashion industry can help in the transition towards a sustainable model of development and a circular economy.
This volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the Global South and its postcolonial experiences.
This book presents case studies of local, regional, and international businesses to show that marketing is an environment-sensitive activity, requiring an environment-specific treatment.
This book argues that digital marketing should benefit from emerging technologies to result in sustainable competitive values for businesses in both the digital and physical worlds.
Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or why their marketing activities or initiatives are not (or are) working out.
Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or why their marketing activities or initiatives are not (or are) working out.
This book is the latest title of the popular Excel textbook; redesigned, while including interactive, user-friendly JMP to encourage business students to develop competitive advantages for use in their future careers.
