Sales and marketing

This professional guidebook highlights brand development and management for cities, regions, countries, and destinations.

This book is about taking a theory, pricing, and translating it into an operational practice that can be used by a company on an everyday basis easily with maximum results.

Teach kids the concepts of coding in easy-to-understand language and help them develop games of their own with The Everything Kids' Scratch Coding Book!

Learn to make a bottle submarine, a smartphone boombox, a weather vane and more with this brilliant book of simple projects to do at home using everyday materials!

Hunting down Americas public enemies was just one of the FBIs jobs.

With more than 14,000 business schools worldwide, what is included in their curricula matters for how the economy and the corporate system are managed.

Rapid digitalisation and social media use has led to the evolution of customer behaviour and for any business it has become imperative to understand customer behaviour in the digital world - the chapter authors in Navigating the Digital Landscape explore a wide range of topics to help the reader harness the positive aspects of digital commerce and mitigate risks.

Designing an Innovative Pedagogy for Sustainable Development in Higher EducationThis book develops a "e;green pedagogy"e; and an innovation mindset in higher education by using approaches based on innovative design thinking, arts-based practices, digital transformation, and entrepreneurship for sustainable development.

Marketing practitioners have begun to target gays and lesbians as consumers, although little is known about their buying behavior, expectations in consumption, or of their treatment in the marketplace.

The modeling of item response data is governed by item response theory, also referred to as modern test theory.

It is vitally important for businesses to have a holistic understanding of the many issues surrounding and shaping sustainability, from competitors to government and political factors, to economics and ecological science.

Richtig eingesetzt ist die E-Mail nach wie vor eines der erfolgreichsten Marketing-Instrumente.

HOW TO SELL TO AN IDIOT Selling to customers looking to get the most bang for their buck is a difficult feat.

This volume is a milestone on our journey toward developing a more comprehensive understanding of the underpinnings of corporate financial performance.

A definitive guide to growing your small business through "e;Engagement Marketing"e; As a small business owner, you've always relied on word-of-mouth referrals to grow your business.

If your company has an ambitious set of sustainability goals, you'll already know that they can't be achieved from the safety of global headquarters.

Achieve sustainable product growth with expert insights on data-driven decision-making and growth strategies to accelerate company's growthKey FeaturesUnderstand and implement key growth product management models to improve revenue, user adoption, and retentionLearn effective frameworks, strategies, and tactics for growth product management in various contextsDevelop practical strategies and insights to achieve customer lifetime goalsPurchase of the print or Kindle book includes a free PDF eBookBook DescriptionIn the dynamic landscape of modern product management, professionals face a myriad of challenges, spanning customer acquisition, monetization, user retention, competition, and technical expertise.

Recent advances in digitization are transforming healthcare, education, tourism, information technology, and some other sectors.

E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers.

Sichere, effiziente, kostengünstige und bequem zu bedienende elektronische Zahlungs­ systeme sind eine entscheidende Voraussetzung für die weitere Entwicklung des elek­ tronischen Handels.

Panoramas have a captivating effect, whether integrated in a personal homepage or professionally used in architecture, in museums or in company or product presentations.

Sports are big business.

This book connects a detailed analysis of Irn-Bru's brand identity over time to theories of national identity, consumer studies, and banal nationalism.

The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies.

Rund 90 Prozent der Unternehmen in Deutschland haben weniger als zehn Mitarbeiter.

Just-in-Time-Konzepte, Cross-Docking, Efficient Consumer Response, Category Management, Internetnutzung im Handel, .

Part I -The Value of Relationships 1.

Expanding an organisation internationally presents both opportunities and challenges as marketing departments seek to understand different buying behaviours, power relations, preferences, loyalties and norms.

Vertrieb auf Spitzenniveau Für ein stabiles Wachstum ist es entscheidend, den Vertrieb auf dem gleichen Spitzenniveau zu entwickeln wie die eigentliche Kernkompetenz.

This book offers a service science perspective on platform orchestration and on collaborative consumption, providing an overview of research topics related to service dominant logic in multi-sided markets.

A foundational text for the modern business student and an essential instructor resource, this book presents a thorough and comprehensive introduction to business ethics.

Christopher Pütz untersucht in drei Forschungsprojekten, wie Konsumenten Add-on-Preissysteme wahrnehmen, bei denen Anbieter neben einem Basisprodukt optionale kostenpflichtige Zusatzleistungen vermarkten.

This book presents a roadmap for a brand licensing strategy to enable companies to leverage brand value and expand into other product categories or into different markets.

As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings.

This book introduces computational advertising, and Internet monetization.

Low- and no-cost tools that win customer loyaltyWhether you're setting up shop or already have your business off the ground, you need proven marketing strategies that get new customers in the door and keep them coming back.

Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

In less than a decade, activism against the fossil fuel industry has exploded across the globe.

A comprehensive introduction to computational analysis of sentiments, opinions, emotions, and moods.

This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer's purchase and post-purchase trajectories.

From video production to promotion, author Jason R.

This is the third edition of the casebook providing an article-by-article analysis of the CISG Convention.