Sales and marketing

Praise for Take Their Breath Away "e;Are you bored?

Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world.

Holden is one of the few brands that has an emotional grip on Australia (Qantas being another).

Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the global fashion industry and fashion marketing, strategy, branding, communications, retailing and distribution, as well as the psychological factors involved in consuming fashion and luxury.

This book examines how consumers are protected on the online marketplace in the context of ASEAN countries.

Muslim consumers represent an untapped and viable market segment, but to date there has been very little research on catering to their needs or running and managing Islamic businesses.

The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society.

This book presents key concepts related to quantitative analysis in business.

In the fast-paced world of global business, success is marked by the ability to stay on top of currents events, to recognize new trends, and to react quickly to change.

Learn how to develop, launch and build a successful fashion brand with this definitive textbook which explores the realities of the contemporary fashion industry.

Wirtschaftliche Krisen haben auch ihr Gutes: Sie offenbaren überraschend erfolgreiche Unternehmen, die auf der Basis richtiger Weichenstellungen zu Gewinnern am Markt geworden sind.

The subject of this book is to reveal the formation process of circulation structure centering on vegetable wholesale market in western cities of China.

Protecting the planet is everyone's work.

The marketer's guide to standing out from the crowd and connecting with consumers As advertisements become more ubiquitous online and off, the struggle to really capture a customer's attention is heating up.

Belonging to the realm of intelligent technologies, it is increasingly accepted that artificial intelligence (AI) has evolved from being merely a development standpoint in computer science.

This book explores how contemporary organisations are abandoning conventional tactics in order to survive and grow in an incessantly shifting business landscape, analysing fundamental aspects of management, marketing and strategy from an interdisciplinary perspective.

It is not often that we have the opportunity to hear from the early pioneers of a social movement about how it grew and evolved, but that is exactly what this book sets out to do.

This comprehensive text provides a how-to guide for content strategy, enabling students and professionals to understand and master the skills needed to develop and manage technical content in a range of professional contexts.

Values-driven organizations are the most successful organizations on the planet.

In the tradition of the bestselling The Discipline of Market Leaders, business professors and consultants Banwari Mittal and Jagdish N.

Amazon - one of the world's most valuable companies - is worth more than Walmart, Netflix, Target, Nike and Costco combined.

The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models.

Given the ever-growing interest in the benefits of mindfulness to organizations and the individuals who work in them, this Companion is a comprehensive primary reference work for mindfulness (including creativity and flow) in the workplace, including business, healthcare, and educational settings.

Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective.

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management.

When you make a decision or form an opinion, you think you know why.

Get the tools you need for effective market researchincluding Internet surveys!

This book describes how companies can easily and pragmatically set up and realize the path to a data-driven enterprise, especially in the marketing practice, without external support and additional investments.

In his ground-breaking book, Reinventing Communication, Mark Phillips shows how even the most mature organization can fail to deliver successful projects - and worse, how this can lead to an organization's demise.

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.

How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly?

With deep thought and inspiring examples, this updated book engages readers by increasing their understanding and awareness of what sustainability means conceptually, practically, personally, and professionally.

Entity Resolution and Information Quality presents topics and definitions, and clarifies confusing terminologies regarding entity resolution and information quality.

Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye.

Covid-19 in International Media: Global Pandemic Responses is one of the first books uniting an international team of scholars to investigate how media address critical social, political, and health issues connected to the 2020-21 COVID-19 outbreak.

White-Collar Crime: An Opportunity Perspective analyzes white-collar crime using the opportunity perspective, which assumes that all crimes depend on offenders recognizing an opportunity to commit an offense.

Este texto está elaborado a partir de series bibliográficas enfocadas al marketing y a todo el entorno que le rodea, gracias a los aportes de grandes exponentes en el área, quienes han contribuido a la historia de la mercadotecnia y a los enfoques de la misma en un contexto global.

This book examines both how tourist behavior is being shaped by the new tourism products and segments that are appearing on the European market and how the tourist experience influences post-trip evaluation of destinations and of tourism and hospitality businesses.

Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary technoculture.

With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development.

Digital media offer many of the same characteristics - immediacy, transparency and interactivity - that make one-to-one the most effective form of communication.

Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy.

"e;This excellent book makes it quite clear that your business has to focus on customer experience for 21st-century business success.

The book provides insight into different research and development (R&D) activities performed by Indian pharmaceutical companies.