Sales and marketing

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020.

In previous books, the author has investigated rivalry in the context of sport and non-sport settings.

This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable.

This book consolidates case study based research in tourism, travel, hospitality, and events under one roof.

This book is a call to adopt more ethical, sustainable, and consumer-focused approaches in the digital era.

When it comes to branding the energy space, an exciting and largely unexplored field of research emerges.

This book provides insights into modern advertising's evolving landscape, revealing how digital innovation and social media have transformed communication strategies and consumer engagement.

When it comes to branding the energy space, an exciting and largely unexplored field of research emerges.

Unify your teams and goto market like the best in the business Hillary Carpio and Travis Henry of Snowflake helped scale the go to market program behind one ofthe fastest growing software companiesin history.

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This book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the organized retailing sector in India.

This book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the organized retailing sector in India.

This book consolidates case study based research in tourism, travel, hospitality, and events under one roof.

This book goes into a detailed investigation of adapting artificial neural network (ANN) and structural equation modeling (SEM) techniques in marketing and consumer research.

In today's competitive marketplace, businesses must be entrepreneurial to succeed.

This book provides a comprehensive discussion on emerging technologies in the Halal industry including recent highlights on the cartel issue and market competition in the crises era.

This book argues that digital marketing should benefit from emerging technologies to result in sustainable competitive values for businesses in both the digital and physical worlds.

This book examines the impact of the COVID-19 pandemic on tourism performance in Africa.

In today's competitive marketplace, businesses must be entrepreneurial to succeed.

This book presents recent developments in the theory and management of networks (such as alliances, cooperatives, franchise chains) and platforms.

The e-commerce industry is growing year by year, with the COVID-19 pandemic having greatly accelerated this process.

This book examines the impact of the COVID-19 pandemic on tourism performance in Africa.

The e-commerce industry is growing year by year, with the COVID-19 pandemic having greatly accelerated this process.

This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes.

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020.

In this book, the relationship between financial decision-making and chronic regulatory focus is explored to provide a better understanding of consumer decisions.

This book explores the way in which QR codes (Quick Response codes) can help the wine industry facilitate distribution and more effectively market and sell their product.

This book covers multiple areas such as technology and the type of application in aviation, tourism and hospitality with looking at current and future technology application, as well as in a rural tourism perspective.

This book goes into a detailed investigation of adapting artificial neural network (ANN) and structural equation modeling (SEM) techniques in marketing and consumer research.

This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes.

This book is the first on the history of Chinese public relations, and has been selected as one of the "e;40 representative books for 40 years of public relations in China"e; by the Public Relations Society of China.

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2-4, 2021.

This book gathers a selection of refereed papers presented at the 8th International Conference on Kansei Engineering and Emotion Research 2020 (KEER 2020), which was held in Tokyo, Japan, 7-9 September 2020.

This book is the first on the history of Chinese public relations, and has been selected as one of the "e;40 representative books for 40 years of public relations in China"e; by the Public Relations Society of China.

This book covers multiple areas such as technology and the type of application in aviation, tourism and hospitality with looking at current and future technology application, as well as in a rural tourism perspective.

The proceedings gather a selection of refereed papers presented at the 7th International Conference on Kansei Engineering and Emotion Research 2018 (KEER 2018), which was held in Kuching, Malaysia from 19 to 22 March 2018.

This book represents the work of some of the contemporary world leaders in marketing.

This book presents a new diagnostic information methodology to assess the quality of conversational telephone speech.

This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata.

This book presents strategies that put the customer at the center of an enterprise.

This book analyses the ways in which crises, including COVID-19, can be managed within the tourism and hospitality industries in Asia, in ways that support the future of these industries and help to make them more resilient.

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This handbook offers a comprehensive overview of consumerism issues in the textile, apparel and fashion industry, illustrating the impact of consumerism on the sector with a focus on SDG 12: Responsible Consumption and Production.

It's time to take the fear and frustration out of social media.

This book explores how cosmetics firms have made the transition to technology-enabled beauty companies to meet changing customer demands.

This book discusses Metaverse Technology, which is one of the emerging technologies around the world, through its concepts, definitions, architectural layers, economic implications, and presents comparison points with other allied areas like Web 3.

This book provides a comprehensive discussion on emerging technologies in the Halal industry including recent highlights on the cartel issue and market competition in the crises era.

The two volume set, LNCS 2313 and LNCS 2314, constitutes the proceedings of the 10th International Conference on Kansei Engineering and Emotion Research, KEER 2024, held in Taichung, Taiwan during November 20-23, 2024.

Die Idee zu diesem Buch geht auf ein Symposium zuruck, das im Sommer 1996 yom Institut fur Journalistik der UniversiUit Hamburg in Kooperation mit dem Verein "Weiterbildung fur Europa, Projekt Offentlichkeitsarbeit" durchgefuhrt wurde.