Sales and marketing

A holistic approach to conversion rate optimization that encompasses an entire business online and offline to drive more sales and referrals, and increase bottom-line profits In order for your business to survive, you must convert anonymous traffic into sales.

Exam board: OCRLevel: GCSESubject: Design and TechnologyFirst teaching: September 2017First exams: Summer 2019Target success in OCR GCSE (9-1) Design and Technology with this proven formula for effective, structured revision.

More than ever, organisations are facing a data avalanche from various sources, be they in electronic or hard copy format.

In recent years, as corporations and governments have increasingly been confronted with managing the expectations of a society newly alerted to the social and environmental risks of economic development, recognition is dawning that achieving a sustainable world is dependent upon the democratic management and equitable distribution of these risks for now, and for the future.

The Blueprint for Strategic Advertising's step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication.

It's not a question.

This book provides a new point of view on the subject of the management of uncertainty.

This study challenges the traditional image of peasants in developing economies as always passive to market forces.

As society rapidly increases in complexity, we are in great need of sustainable leadership in accord with beliefs and values as we experience continuous changes.

European retailers have successfully internationalised their activities in Europe but have been less successful in North America.

This book explores the potential of artificial intelligence (AI) to transform public relations (PR) and offers guidance on maintaining authenticity in this new era of communication.

Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group.

In an age of telesales and digital selling, this award-winning business book pinpoints the ten skills essential to high-efficiency, high-success sales performance based on the author's TeleSmart 10 System for Power Selling.

With the acceptance of CSR and Sustainability as important business performance indicators, it is timely now to assess the impact that leadership has on the development of these processes.

The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior.

A novel investigation of pro bono marketing and the relationship between goods, exploring the complex moral dimensions of philanthropic advertising.

Harness the full power of the behavioral data in your company by learning tools specifically designed for behavioral data analysis.

Revenues from commodities are extremely important for Latin America and the Caribbean, yet there is very little literature on the structure of these industries and on the various ways in which the state obtains commodity revenues.

Advertising is everywhere.

This book highlights the importance of thinking both verbally and visually, taking into account the key relationship between the words and images that occur within creative ad concepts.

This book provides the basic models applicable to, and the applicable methods for, the profitable use and marketing of advanced technology.

"e;End poverty in all its forms everywhere"e; - UN Sustainable Development Goal 1There has never been a more urgent need to tackle the issue of global poverty, and the need for businesses, business schools and management programmes to address the issue is crucial as they educate and employ the leaders of tomorrow.

For courses in global marketing.

All management starts with self-management - handle fear and become an authentic leader.

FACT: NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW CUSTOMER.

Global Issues in Pharmaceutical Marketing presents a balanced, research-based perspective combined with a practical outlook on the current issues faced by the ethical, biotech, and generic segments of the pharmaceutical industry.

The world of retailing has changed dramatically in the past decade.

Branding is a vital management function, yet brand language is varied, misunderstood and often abused.

This book explores customer-supplier relationships in B2B markets focusing on interaction between parties.

From video production to promotion, author Jason R.

Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African luxury brands in an age of cross-platform, intertextual branding.

If you ever wondered if Agile methodology can be applied to a sales environment, then this is the book for you.

Diving into the evolution of Customer Experience this text offers an insightful exploration of the paradigm shift from customer service to Customer Experience (CX) within the Caribbean context.

Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a reference work for those with a professional interest in the area.

Get to know the activities, processes and people involved in wholesaling and its crucial role in the wider fashion industry.

Successful media relations and a sound communication strategy are essential for all sport organizations.

Our organizations are flooded with empty talk.

This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice.

Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future.

Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy.

A comprehensive look at creating pricing strategies that work in both good economic times and bad Written by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business.

In the dynamic landscape of the digital era, where interactions span from the personal touch of face-to-face conversations to the vast, interconnected world of the internet, understanding trust has never been more crucial.

The semiotics discipline - a hybrid of communication science and anthropology - accounts for the deep cultural codes that structure communication and sociality, endow things with value, move us through constructed space, and moderate our encounters with change.

How can we get from where we are to where we want to be?

The focus of the book is to help readers understand how certain concepts and values influence the way Germans like to do business.

Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture.

A critical history of the social media influencer's rise to global prominenceBefore there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked.

The current dynamics of world economy show remarkable changes in the socio-economics of credit provision and entrepreneurship.

Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world.