Sales and marketing

In midcentury America, the public opinion polling enterprise faced a crisis of legitimacy.

Public debt pressures due to the global economic crisis have impacted higher education in several countries, compelling governments to curtail the funding of higher education institutions (HEIs).

Environmental management is a global phenomenon, embracing all businesses in all countries, whether or not there already exists an organised response to managing environmental impacts.

With more people involved in B2B buying decisions and key accounts becoming more complex than ever, it's imperative to have clear visibility into who the decision makers are and a strategy for how you will engage with them.

Blog is short for Weblog.

This book approaches the concept of lifestyle from a contemporary scholarly perspective, and subjects it to rigorous theoretical and conceptual standards from an integrated, applied psychological point of view.

In a turbulent world of geopolitical change, declining trust in institutions, and increasing scrutiny of companies, the big question facing leaders is: what difference does business make?

Globalization affects urban communities in many ways.

The fashion industry has not traditionally been associated with definitions of sustainable development and sustainability.

This book provides students and academics with a comprehensive analysis of the theory and practice of branding.

A 2021 'BOOK TO LOOK OUT FOR' - THE INDEPENDENT'A mouthpiece for our anxieties and a tonic for our hearts.

Decision makers interested in going beyond their own personal and professional interests and involving themselves in humanising their organization, community and society should read Remaking Ourselves, Enterprise and Society.

Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone.

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital.

Obesity is a global public health problem of crucial importance.

The first textbook to integrate relationship marketing and CRM.

Don't just get your message out.

Some political observers dubbed the 2008 presidential campaign as 'the Facebook Election'.

Italian brands are known to create some of the most premium, sought-after products in the world.

This is the most important moment in your career.

Offering a student-friendly introduction to marketing, this text covers all of the need to know basics in a clear and engaging manner.

The Professional's Guide to Financial Services Marketing is directed to any financial services professional from individual representatives to executives of large financial services companies who is looking for better ways to create the relevant marketplace differentiation and competitive advantage needed to increase productivity and profitability.

Harness commercial marketing techniques to spark social change!

Interpretive consumer research usually proceeds with a minimum of structure and preconceptions.

The Branded Mind is about how people think, and particularly how people think about brands.

Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement, changing consumer behavior, and the COVID-19 pandemic have reshaped the marketing landscape.

There is a strong link between organisational culture and profit after all a happy workforce is a productive workforce.

Global corporations and the senior executives who oversee them have been subject to great criticism in recent times: not only do such corporations hold extreme concentrations of wealth, but they continue to sanction staggering pay inequalities between the haves and the have-nots.

The global COVID-19 pandemic forced everybody to rethink how they operate and the role that digital plays in business and in our lives.

Providing broad and deep coverage, this volume focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including both product and service brands.

This book discusses continuous improvement strategies of Japanese convenience store operators.

The Covid-19 pandemic sparked a latent desire for a more balanced, more meaningful and freer approach to work for millions of employees throughout the world.

Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium.

What is a luxury customer experience and how can luxury brands best use emerging technologies in order to create truly unique, high-end experiences for their customers?

Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the "e;always-on"e; consumer to deliver more personalized engagements across media, channels, and devices.

The Business of Aspiration is about how consumers' shifting status symbols affect business and brand strategy.

People, Pens & Paper is about creative and fresh ideas.

This book explores the development in Japan throughout the twentieth century of marketing and consumerism.

In order to be developed, inter-organizational relationships, as well as organizational cultures, rely on communication, learning, trust, commitment, and shared meanings and symbols.

High-technology industries using plastic deformation demand soundly-based economical decisions in manufacturing design and product testing, and the unified constitutive laws of plastic deformation give researchers aguideline to use in making these decisions.

'A serious, thoughtful consumer behaviour text that focuses on substance rather than what's fashionable in academic circles.

`Nixon's study is a major contribution to the cultural sociology of the new service sector professionals and their gendered identities.

Although licensing itself is an old tactic, organizations are implementing licensing brand extension strategies today in a much more comprehensive and brand-oriented manner.

First published in 1999, this volume is part of the Plymouth Studies in Contemporary Shipping series represents a unique collection of papers and edited texts from the leading maritime institute in Western Europe at the University of Plymouth.

This comprehensive volume considers the corporate social responsibility (CSR) of tourism and hospitality firms towards stakeholders, exploring CSR in terms of broad stakeholder accountability by considering both the scope of reporting and the quality of stakeholder engagement.

Trust and Digital Business: Theory and Practice brings together the theory and practice of trust and digital business.

Managers are powerful.

Like all aspects of society, public health practice has been fundamentally changed by the emergence of electronic and social media as centerpieces of human communication and connection.