Sales and marketing

Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour.

How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for?

FINALIST: Business Book Awards 2019 - Sales and Marketing Category Virtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively as they could.

Disruptive forces have rewritten the rules of business.

Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and essential guide to digital marketing.

Streamline your organization's communication for happier employees, clients and customers, with this powerful and practical methodology featuring insight from experts Simon Sinek and Brene Brown.

Expand your existing portfolio by using the creative luxury process to elevate specific products and provide greater value to customers.

An organization's key accounts are its lifeblood.

Predictive analytics has revolutionized marketing practice.

Basing shopper marketing strategy on customer insights is what differentiates market leading retail brands from weaker competitors.

Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital.

Trust is an invaluable commodity in any business environment.

Communicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of consumer-led reaction, 'manipulated outrage' sparked from interaction on news feed algorithms, fuelled by social media and the constant demand for an instantaneous response.

WINNER: CMI Management Book of the Year Awards 2015 - Innovation and Entrepreneurship Category (1st edition)Many organizations approach customer-centic marketing and innovating their business strategy in isolation to one another, missing groundbreaking opportunities for advancement.

Service design is the activity of utilizing resources and people to build and sustain services that not only meet customers' needs, but also add that little bit of magic or true competitive advantage.

We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded.

Marketing visionary Martin Lindstrom has been on the front line of the branding for over twenty years.

Adopt disruptive selling strategies that will empower your customers and ensure you stay competitive in the constantly evolving digital landscape with this carefully researched book, featuring case studies and examples from disruptive organizations such as AirBnB, Zalando and Bol.

Writing Skills for Public Relations is filled with helpful pointers and useful examples for public relations practitioners at all levels who need to make the best use of written communication.

SHORTLISTED: CMI Management Book of the Year 2018 - Innovation and Entrepreneurship CategoryIn Your Creative Element helps readers identify a personal creativity formula for success, and kick-starts the creative journey.

Who is McLaren's greatest nemesis?

B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before.

Advertising Transformed is the ultimate guide to advertising in the 21st century.

Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions.

Consumer-facing and business-to-business organizations know that if they get their approach to customers right, they will be rewarded with unprecedented customer loyalty.

Few business strategy books talk about brand management and talent management under the same cover.

Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management programme.

The weight of social responsibility in public relations (PR) has never been more pronounced.

Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts.

Across the global economy, customers' expectations are continually rising - but many companies fail to deliver against those expectations.

The car - once everybody's dream and a key status symbol in most countries and cultures - has been extensively questioned in the last decades and in the last few years particularly.

Win the attention of high-level decision makers in large corporations; spark their interest and earn their trust to achieve long-term, sustainable mutual value.

"e;How do we get customers to choose us over our competitors?

Amazon - one of the world's most valuable companies - is worth more than Walmart, Netflix, Target, Nike and Costco combined.

Grow your brand and reach new consumers by creating more impactful and effective marketing that meaningfully reflects and appeals to a diverse customer profile and marketplace.

Win the attention of high-level decision makers in large corporations; spark their interest and earn their trust to achieve long-term, sustainable mutual value.

Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and essential guide to digital marketing.

Learn how to develop the values proven to boost sales performance, to ensure customers choose you over the competition in today's crowded marketplace.

How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for?

Understand content marketing best practice from a new perspective with exclusive insight and contributions from leading academics, experts, global thought leaders and influencers in the industry on key topics, to create a truly unique resource - including a foreword by Tom Goodwin and bonus online chapters.

Analyze, plan and manage profitable channels to market with this economic framework, ensuring maximum leverage of channel partners at every stage of the go-to-market process, with this fully revised third edition of the global bestseller, Distribution Channels - an essential toolkit for strategizing new and existing routes to market.

In the UK's current climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities.

In theory, the Internet allows all brands to market internationally.

Public Affairs in Practice explains how public affairs (PA) is now much more than just political lobbying.

Customer satisfaction and loyalty has been one of the largest areas of market research for the past twenty years, and interest in it continues to increase.

First published in 1994 and now available as an ebook.

SHORTLISTED: Business Book Awards 2022 - International Business Book categoryCATEGORY SILVER WINNER: Axiom Awards 2022 - Business Commentary CategoryThe greatest challenge facing leaders is activating and actioning purpose based brands to the people who matter inside the company and out.

Customer satisfaction and loyalty has been one of the largest areas of market research for the past twenty years, and interest in it continues to increase.

Brand success = business success.

In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky.