Sales and marketing

Whether you are a new member on the board of a nonprofit or a veteran member looking for a quick reference to the fundamentals, this book models best board practices in a straightforward way.

This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders.

This book describes how cooperation between companies and non-profit organizations can be successfully structured.

Written for the non-specialist media producer, this book offers a practical and engaging guide to basic digital media production using modern equipment and software.

'Saidov has produced a detailed and highly readable text that considers in turn the methods of limiting damages, the determination of loss and the calculation of damages.

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The credit card industry today is a multi-trillion dollar business that employs hundreds of thousands of people across the globe and impacts literally billions of people every day.

The second edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality.

The Stranger's Long Neck is a practical guide for any manager wishing to improve their organisation's online performance.

Many businesses and organizations are increasingly aware of the case for promoting gender equality, both within and outside their organizational boundaries.

Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers.

Advancing Crisis Communication Effectiveness shows how crisis communication plans and efforts for complex and challenging issues benefit when academic perspectives are connected with practitioner experiences.

Sustainability enables the development of products with minimal environment impact coupled with economical and societal benefits.

In 1997, Bill Gates famously said "e;Content is king.

What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place?

Die Herausforderung und eigentliche Aufgabe des Verkäufers liegt darin, Produkte oder Dienstleistungen mit dem Kunden zusammenzuführen.

The Institutional Theory of the Firm examines recent and previous organization theory literature to advocate what Evans (1995) refers to as the "e;embedded autonomy"e; of the firm, as well as its role in being simultaneously anchored in, for example, corporate legislation and regulatory practices on the national, regional (i.

Das deutsche Markengesetz eröffnet Markeninhabern bekannter Marken seit seinem Inkrafttreten einen umfangreichen Markenschutz, der in dieser Form seinesgleichen sucht.

Cross-sector partnerships are widely hailed as a critical means for addressing a wide array of social challenges such as climate change, poverty, education, corruption, and health.

Food is a source of nourishment, a cause for celebration, an inducement to temptation, a means of influence, and signifies good health and well-being.

The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research.

New customer technology environments are magical worlds.

If you're a sales professional who wants to succeed, you can benefit from these familiar words: "e;Know thyself.

In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty.

The Marketing Book is everything you need to know but were afraid to ask about marketing.

Business in a globalised world is no longer only about profit.

Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising.

This book draws on a range of theoretical foundations, approaches and management practices that are culturally and jurisdictionally appropriate in several Muslim countries.

The tourism and hospitality industry of Bangladesh as a South Asian country has potential.

Being the fourth in the series on Stakeholder Management books, the current volume looks back at the beginnings of Stakeholder Management and how it has since developed into a fully-fledged system over the last 20 years.

Everyday businesses of all sizes are generating a fraction of the potential website return on investment (ROI) and broader marketing value for their business.

Leverage the power of the InternetE-Business or Out of Business tells you how Oracle, a global leader in technological innovation and eTransformation, transformed itself to avoid being swallowed by the revolution it helped to launch.

Dieser Buchtitel ist Teil des Digitalisierungsprojekts Springer Book Archives mit Publikationen, die seit den Anfängen des Verlags von 1842 erschienen sind.

This collection of papers arises from two major international conferences on inward investment and regional development, and the role of accumulated capital in regional business development.

Technology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world.

Recently, sustainability has become a focal point for companies across all sizes and sector, and the luxury industry is no exception.

Die Veranstaltungswirtschaft hat sich nach dem Lockdown auf den Weg zu einem „New Normal“ begeben, in dem Live- und digitale Kommunikation eng verbunden sind.