Sales and marketing

WINNER: American Book Fest Best Book Awards 2025 - Business: Marketing & AdvertisingDISTINGUISHED FAVORITE: NYC Big Book Award 2025 - Marketing & Public RelationsHow can marketers rebuild trust in a crowded, data-driven world?

How can senior leaders leverage internal communication to steer their organizations confidently through a crisis?

A strong marketing plan can turn a great idea into lasting success.

WINNER: NYC Big Book Award 2021 - Marketing & PRConsumers are changing but the marketing categories used to identify them have not.

Data, technology and insights have forever changed the public relations and corporate communications function.

While many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer behavior experts note the "e;say-do"e; gap between expressed intention and behavior.

WINNER: 2023 American Marketing Association Foundation Leonard L.

Navigate the B2B marketing sphere with this fully updated guide on how to better understand new customer habits, the digital era and how to shift away from outdated traditional practices.

Traditional shops are facing challenging and unprecedented times.

Should I advertise on TV?

Increase customer attraction, acquisition and retention by using technology to create seamless, effective and joined-up marketing.

Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.

In a 'video first' world, video is one of the most effective tools marketers can use to raise brand awareness, engage consumers, drive website traffic and increase sales.

The advertising attention marketplace is a confusing and vast playing field where the rules have changed drastically over the last decade.

Discover how the world's best brands create outstanding customer experience, engaged teams and market-beating growth with this practical guide, providing a model that will help any organization deliver effective and seamless customer engagement.

While many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer behavior experts note the "e;say-do"e; gap between expressed intention and behavior.

As some of today's major and complex companies are worth more than the GDPs of some countries, traditional marketing approaches, such as glossy corporate campaigns, will have limited returns.

Data, technology and insights have forever changed the public relations and corporate communications function.

WINNER: NYC Big Book Award 2021 - Marketing & PRConsumers are changing but the marketing categories used to identify them have not.

Purpose as a business philosophy has resulted in organizations struggling to make sense of what they need to do and made 'purpose washing' commonplace.

Once a luxury that only the elite could afford, fashion is now accessible to all.

Once a luxury that only the elite could afford, fashion is now accessible to all.

Anyone involved in sales faces huge challenges these days, from fierce global competition and increased pressure on margins to the power of internet-savvy buyers and difficulties with getting time with prospective buyers.

DISCOVER OVER 150 VALUABLE STRATEGIES TO MASTER B2B MARKETING WITH THIS EXTENSIVE HOW-TO GUIDE150+ Best Practices for B2B Marketing Success: Next-Level Strategies, a follow-up to 250+ Best Practices for B2B Marketing Success, is a step-by-step guide to becoming a leading B2B marketing professional.

Having a customer-centric business model has evolved from being a nice-to-have to a must-have for any organization.

In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand.

Learn how to develop the values proven to boost sales performance, to ensure customers choose you over the competition in today's crowded marketplace.

In a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing.

Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf.

Sales enablement is a proven system for increasing revenue and productivity by creating integrated content, training and coaching for the sales function.

COMMENDED: Business Book Awards 2018 - Thought Leader CategoryToday, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts.

This is the first book that explores the shift that will become the future state operating model for companies seeking to remain competitive and relevant in this fast-changing digital world.

Previously restricted to cascading information and managing day-to-day conversations, internal communication is now essential to empowering employees to deliver business strategy.

Organizations are increasingly investing in consulting capabilities to understand what changes they need to make to keep up the pace with the competition and future-proof their business.

Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time.

Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand.

As a subject, advertising affects us all - it surrounds us every day.

A primer for marketing professionals and students, the second edition of Malcolm McDonald On Marketing Planning provides a clear guide to marketing planning.

Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed.

In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky.

Recognized internationally as one of the most effective sales improvement guides ever written, Selling to Win is an invaluable text for sales and marketing professionals.

Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company.

Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape.

This ground-breaking book redefines campaigning and explains how to create and deliver a compelling campaign that can be applied in any aspect of your professional and personal life.

Brand success = business success.

What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin all have in common?

Customer loyalty is essential to the long term financial success of your business, but with more choice then ever before, customers today have high expectations of the products and services they use.

Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR.

Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers.

Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed.