Sales and marketing

In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky.

Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed.

Ready to build a strong foundation in B2B marketing and start delivering real results?

How can marketing leaders leverage data and creativity to deliver measurable business results?

Managing people is one of the toughest parts of any job, but it's also the key to lasting success.

In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand.

Communicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of consumer-led reaction, 'manipulated outrage' sparked from interaction on news feed algorithms, fuelled by social media and the constant demand for an instantaneous response.

Who is McLaren's greatest nemesis?

Disruptive forces have rewritten the rules of business.

Sales enablement is a proven system for increasing revenue and productivity by creating integrated content, training and coaching for the sales function.

Why do we trust some brands more than others?

Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management programme.

Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital.

Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts.

The growth of the Internet has had a profound effect on the way business is carried out, and has provided an unprecedented opportunity for third-party individuals and organisations to attack brands with relative ease.

Contract management is a key management skill, yet it is underplayed in most organizations, which usually default to project management skills as a proxy for contract management skills.

The Employer's Handbook 2017-18 has established itself as a source of reliable, unambiguous guidance for all small- to medium-sized employers in the UK, clearly identifying the legal essentials and best-practice guidelines for effective people management.

A primer for marketing professionals and students, the second edition of Malcolm McDonald On Marketing Planning provides a clear guide to marketing planning.

We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded.

Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector.

The TV Brand Builders is the definitive account of how the biggest television networks, channels and programmes are created as brands, with rare privileged access to the marketing strategies and creative thinking behind culturally defining TV promos, digital and social media campaigns and design identities.

Advertising Transformed is the ultimate guide to advertising in the 21st century.

Price is the most significant factor affecting the profitability of every business, profit centre or department.

Anyone involved in sales faces huge challenges these days, from fierce global competition and increased pressure on margins to the power of internet-savvy buyers and difficulties with getting time with prospective buyers.

What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin all have in common?

Few business strategy books talk about brand management and talent management under the same cover.

Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions.

Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour.

What is 'the marketing mix'?

Writing Skills for Public Relations is filled with helpful pointers and useful examples for public relations practitioners at all levels who need to make the best use of written communication.

Recognized internationally as one of the most effective sales improvement guides ever written, Selling to Win is an invaluable text for sales and marketing professionals.

This ground-breaking book redefines campaigning and explains how to create and deliver a compelling campaign that can be applied in any aspect of your professional and personal life.

Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape.

Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company.

Ready to build a strong foundation in B2B marketing and start delivering real results?

Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR.

Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed.

Public Affairs in Practice explains how public affairs (PA) is now much more than just political lobbying.

Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers.

Basing shopper marketing strategy on customer insights is what differentiates market leading retail brands from weaker competitors.

In a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing.

DISTINGUISHED FAVORITE: NYC Big Book Award 2021 - Marketing & PRMany organizations and leaders struggle to respond effectively to fast-evolving customer expectations driven by innovations in products, services and technologies such as AI and mobile.

"e;How do we get customers to choose us over our competitors?

Having a customer-centric business model has evolved from being a nice-to-have to a must-have for any organization.

SHORTLISTED: Business Book Awards 2022 - International Business Book categoryCATEGORY SILVER WINNER: Axiom Awards 2022 - Business Commentary CategoryThe greatest challenge facing leaders is activating and actioning purpose based brands to the people who matter inside the company and out.

In theory, the Internet allows all brands to market internationally.

Expand your existing portfolio by using the creative luxury process to elevate specific products and provide greater value to customers.

Streamline your organization's communication for happier employees, clients and customers, with this powerful and practical methodology featuring insight from experts Simon Sinek and Brene Brown.

Native advertising: paid-for media that looks and behaves like the content around it.

WINNER: CMI Management Book of the Year Awards 2018 - Management Futures CategoryBuilding Digital Culture aims to answer a simple question: How can organizations succeed when the environment they operate in is changing so quickly?