In global consumer culture, brands structure an economy of symbolic exchange that gives value to the meanings consumers attach to the brand name, logo, and product category.
Despite the wide acceptance of Lean approaches and customer-development strategies, many product teams still have difficulty putting these principles into meaningful action.
If you are looking to be financially independent, own your own business, have more spare time, work from the comfort of your home, then MLM may be for you to be successful.
Proven strategies that make sure your marketing message stands out from the restThe average American is exposed to as many as 5,000 marketing messages per day, so it s more important than ever to create the most effective marketing and advertising campaigns as possible.
This book offers a comprehensive look into issues and trends driving international student mobility as the phenomenon becomes increasingly prevalent worldwide.
If you're one of the billions of people in the world who work for someone else, you'll definitely want to see what's inside Defective Bosses: Working for the "e;Dysfunctional Dozen.
This book develops "e;organizing eating"e; as an organizational-communication centered framework for understanding how communication and power combine to actively shape eating and working in the U.
This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies.
Handbook of Plant-Based Meat Analogs : Innovation, Technology and Quality presents the growing opportunities and challenges of meat substitutes from plant-based resources.
Over the last three decades the world economy has grown strongly on the back of 'globalization' supported by the policies of free-trade, open markets and privatisation.
Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis.
This title was first published in 2000: The study of corporate governance is a relatively modern development, with significant attention devoted to the subject only during the last fifty years.
Social media branding provides the thinking, evidence, and practice to create a road map for practitioners in small businesses to develop and implement their brand in online and of ine communities.
Animal Suffering and Public Relations conducts an ethical assessment of public relations, mainly persuasive communication and lobbying, as deployed by some of the main businesses involved in the animal-industrial complex-the industries participating in the systematic and institutionalised exploitation of animals.
This book empowers you to immediately grasp the opportunities that present themselves in international commercial negotiation, and to be able to create and maintain positive, mutually beneficial relationships with other parties that are long lasting and productive.
La nécessité pour les organisations de définir des terrains d’entente avec les groupes, les organismes et les individus qui peuplent leur environnement est aujourd’hui devenue très évidente.
In diesem Buch lüften YouTube-Legende Oguz Yilmaz von Y-Titty und Marketing-Professor Marc Oliver Opresnik die Geheimnisse erfolgreichen YouTube-Marketings: Sie zeigen, wie dieses Medium in eine moderne digitale Marketingstrategie integriert wird.
Die Autorinnen und Autoren des Tagungsbandes liefern aus Sicht des Marketing, der Psychologie, der Soziologie sowie der Medienwissenschaften Erklärungsansätze zum Entstehen und Wirken von Emotionen im Eventkontext.
The first volume of this reader was on the subject of advertising conditions in Australia, Belgium, Finland, France, Germany, India, Japan, Russia, South Africa, Taiwan and the USA.
This book takes a close look at social media in sport and considers its significance for sport business and for the wider relationship between sport and society.
