Leading the Customer Experience

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DISTINGUISHED FAVORITE: NYC Big Book Award 2021 - Marketing & PR

Many organizations and leaders struggle to respond effectively to fast-evolving customer expectations driven by innovations in products, services and technologies such as AI and mobile. Failing to build the necessary strategy, culture and processes, they suffer from high costs, dissatisfied customers and brand damage.

The mandate to g...

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E-book
epub
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32.99 £ * Old Price 195.00 £

DISTINGUISHED FAVORITE: NYC Big Book Award 2021 - Marketing & PR

Many organizations and leaders struggle to respond effectively to fast-evolving customer expectations driven by innovations in products, services and technologies such as AI and mobile. Failing to build the necessary strategy, culture and processes, they suffer from high costs, dissatisfied customers and brand damage.

The mandate to g...

Read more
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  • Formats: epub
  • ISBN: 9781789666885
  • Publication Date: 3 May 2021
  • Publisher: Kogan Page
  • Product language: English
  • Drm Setting: DRM