Scoring Points

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Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making customer loyalty marketing work when almost every other programme failed. By pairing its loyalty scheme with sophisticated informati...

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product_type_E-book
epub
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19.99 £ * Old Price 29.99 £

Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making customer loyalty marketing work when almost every other programme failed. By pairing its loyalty scheme with sophisticated informati...

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  • Formats: epub
  • ISBN: 9780749460129
  • Publication Date: 3 Aug 2008
  • Publisher: Kogan Page
  • Product language: English
  • Drm Setting: DRM