Customer services

WINNER: CMI Management Book of the Year Awards 2015 - Innovation and Entrepreneurship Category (1st edition)Many organizations approach customer-centic marketing and innovating their business strategy in isolation to one another, missing groundbreaking opportunities for advancement.

Fast and Efficient Context-Aware Services gives a thorough explanation of the state-of-the-art in Context-Aware-Services (CAS).

Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey.

Native advertising: paid-for media that looks and behaves like the content around it.

From the "e;godfather of content marketing"e;-this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world.

This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the final extra step in enhancing the effectiveness of marketing efforts.

This book presents the findings of a comparative study on office work culture in Germany and China.

Referrals and recommendations are the most effective drivers of new business.

Distracted by traditional metrics and mounting access to data, leaders are blinded to what it actually takes to create greater value for their businesses: meaningful, long-term relationships with their customers.

In dem Buch werden zunächst die für eine warteschlangentheoretische Modellierung eines komplexen Inbound Callcenters relevanten Komponenten inklusive ihrer Zusammenhänge und besonderen Eigenschaften beschrieben.

Marketing is changing rapidly, so sometimes it's hard to keep up.

Reach more customers and grow your business with today's most powerful marketing tool: Word-of-MouthHighly Recommended shows the impact of customer recommendations on businesses--transforming how people buy, how you reach customers, how you improve products, and ultimately how you can grow your company by leveraging the power of recommendations.

Convert relationships into revenue-generating business!

AI is going to change brand strategy and marketing forever.

A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful company is the relationship that it builds with its customers.

An easy-to-implement, eight-step methodology to engage and connect with all learning styles.

Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey.

Diving into the evolution of Customer Experience this text offers an insightful exploration of the paradigm shift from customer service to Customer Experience (CX) within the Caribbean context.

This book explores the basic tenets of service excellence, opening to distinguish customer service from service excellence, and explore the driving aspects of strategy and philosophy.

The first textbook to integrate relationship marketing and CRM.

This book helps in building an optimally designed and customer-oriented sales organization.

The global COVID-19 pandemic forced everybody to rethink how they operate and the role that digital plays in business and in our lives.

The two volume set, LNCS 2313 and LNCS 2314, constitutes the proceedings of the 10th International Conference on Kansei Engineering and Emotion Research, KEER 2024, held in Taichung, Taiwan during November 20-23, 2024.

The book addresses the concept of diversity and inclusiveness (D&I) and brings stories from the corporate, practitioners, think tanks and NGOs.

Whether you are a global Fortune 500 organization or a small business Managing Customers Through Economic Cycles show you how to optimize your business's sales and marketing approaches specific to survive and thrive in each economic cycle and transition.

Bridget Brennan, CEO of Female Factor, shows readers how to win sales and grow market share by creating a customer experience that appeals to the most powerful consumers: women.

Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport's leading brands.

This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value.

Praise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism "e;A fascinating, highly readable synthesis of business principles, technology, sociology and common sense, Rules to Break and Laws to Follow persuasively shows the connection between customer trust and business profits, and then explains how to make it happen.

This Book is primarily written for experts and managers in marketing, sales, customer and service management at BtB companies.

Diving into the evolution of Customer Experience this text offers an insightful exploration of the paradigm shift from customer service to Customer Experience (CX) within the Caribbean context.

Most executives believe that winning and keeping customers requires offering something unique.

This is an applied handbook for the application of data mining techniques in the CRM framework.

This book reveals the Secrets to Service Success by analyzing four service companies that grew from small beginnings to the leaders in their industries.

Across the global economy, customers' expectations are continually rising - but many companies fail to deliver against those expectations.

This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace.

THE #1 HACK FOR SMARTER MARKETINGWe all want new answers and new solutions for the very real and pressing challenges that our organizations face.

If youre striving to make products and services that your customers will love, then youll need a customer-driven organization.

Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies.

Not your average consumer.

Der stationäre Reisevertrieb sieht sich durch die gesteigerte Nutzung von Online-Kanälen zur Suche und Buchung von Reisen einem erhöhten Wettbewerb in der Tourismusbranche ausgesetzt.

This pioneering book on food study pursues an interdisciplinary approach to service science and the service engineering field.

Why waste your time chasing after prospects when you can get them to come to you?

Rethink, rebuild, and re-energize your relationship with every customer for ultimate success in today's Metail economyArmed with computers, tablets, smartphones, and social media, today s consumers have revolted against the marketplace status quo.

Packed with engaging examples and case studies from companies including Amazon, IBM, and Pepsi, as well as unique insights from sales professionals across the globe, this comprehensive textbook balances research, theory, and practice to guide students through the art and science of selling in a fast-changing and digital age.

Der nach wie vor größte und oftmals ungehobene Schatz von Unternehmen liegt in ihren Kundendaten.