In dem vorliegenden Buch wird eine neuartige Methodik zur kontinuierlichen Prognose der Wertbeiträge von Werbekanälen im Rahmen von Mehrkanalstrategien präsentiert und auf Basis eines umfangreichen Datensatzes aus über 49.
In a landscape marked by uncertainties stemming from global instability, societal fragmentation, and rapid technological advancements, consumers will be seeking immediate satisfaction for their vital needs and desires.
Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand their decision processes which are unlike that of any other customer.
This volume of Eurasian Studies in Business and Economics presents selected theoretical and empirical papers from the 25th Eurasia Business and Economics Society (EBES) Conference, held in Berlin, Germany, in May 2018.
This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021).
A practical approach to better customer experience through service design Service Design for Business helps you transform your customer's experience and keep them engaged through the art of intentional service design.
Customer satisfaction and loyalty has been one of the largest areas of market research for the past twenty years, and interest in it continues to increase.
Offering a pragmatic understanding of customer engagement as an object of effective marketing management, this book takes an integrative approach and brings together different streams of marketing research, such as customer activism and value formation.
This book presents case studies of local, regional, and international businesses to show that marketing is an environment-sensitive activity, requiring an environment-specific treatment.
Dieses Buch definiert verbindlich den Begriff Kundenorientierung, vermittelt die Grundlagen der kundenorientierten Unternehmensführung und beantwortet u.
Using a sophisticated approach that unifies the three key areas of supply chain strategies, sales and operations planning (SOP), and lean manufacturing, The Market-Driven Supply Chain is the only book that takes a comprehensive approach to succeeding in today's on-demand environment.
A five-step strategy for turning a commodity into a necessity When products and services become interchangeable, price becomes the ultimate determinant for consumers.
Dieses Buch bietet 40 erfolgsentscheidende Impulse für einen verkaufsaktiven, professionellen und souveränen Vertriebsinnendienst – von A wie Agilität, über F wie Fragetechniken und P wie Preisverteidigung bis hin zu Z wie Zeitmanagement.
In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies.
Das Buch beschäftigt sich mit einem bislang wenig erforschten Thema - dem Umgang mittelständischer Technologieunternehmen mit Beschwerden im B2B-Bereich.
In diesem Buch wird mit der Digital Marketing Roadmap ein Konzept vorgestellt, mit dem Sie das Marketing Ihres Unternehmens im digitalen Umfeld planen, umsetzen und messen können.
Dieses Buches liefert einen strukturierten Überblick über die Customer-Dominant Logic und formuliert fundamentale Prinzipien, die die Basis für eine Neuausrichtung der kundenorientierten Unternehmensführung bilden.
Leverage the power of the InternetE-Business or Out of Business tells you how Oracle, a global leader in technological innovation and eTransformation, transformed itself to avoid being swallowed by the revolution it helped to launch.
Axiom Business Book Award Silver Medalist in Business TechnologyThe indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce-the #1 customer relationship management (CRM) company in the worldA tectonic shift in the practice of marketing is underway.
Bridget Brennan, CEO of Female Factor, shows readers how to win sales and grow market share by creating a customer experience that appeals to the most powerful consumers: women.
Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer Experience and Relationships, Third Edition positions the customer as central to long-term strategy, and provides essential guidance toward optimizing that relationship for the long haul.
Filled with case studies and anecdotes, How to Talk to Customers demystifies the most critical aspect of customer service: conversations employees have every day with customers.
Packed with engaging examples and case studies from companies including Amazon, IBM, and Pepsi, as well as unique insights from sales professionals across the globe, this comprehensive textbook balances research, theory, and practice to guide students through the art and science of selling in a fast-changing and digital age.
Service design is the activity of utilizing resources and people to build and sustain services that not only meet customers' needs, but also add that little bit of magic or true competitive advantage.
Dieser realitätsnahe Business-Roman beschreibt, wie Unternehmen systematisch ein strukturiertes und funktionierendes Lead Management aufbauen und damit neue Kunden gewinnen können.
A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work.
