Customer Innovation

Customer Innovation

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Tackx, KoenTackx, Koen, Debruyne, Marion

WINNER: CMI Management Book of the Year Awards 2015 - Innovation and Entrepreneurship Category (1st edition)

Many organizations approach customer-centic marketing and innovating their business strategy in isolation to one another, missing groundbreaking opportunities for advancement. Customer Innovation, second edition, turns this on its head by starting with the customer, innovating around their n...

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39.99 £

WINNER: CMI Management Book of the Year Awards 2015 - Innovation and Entrepreneurship Category (1st edition)

Many organizations approach customer-centic marketing and innovating their business strategy in isolation to one another, missing groundbreaking opportunities for advancement. Customer Innovation, second edition, turns this on its head by starting with the customer, innovating around their n...

Read more
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  • Formats: pdf
  • Access Mode: Visual
  • Access Mode Sufficient: Visual
  • Accessibility Feature: Publisher contact for further accessibility information, Publisher web page for detailed accessibility information, Table of contents navigation
  • ISBN: 9780749484194
  • Publication Date: 3 Feb 2019
  • Publisher: Kogan Page
  • Product language: English
  • Drm Setting: DRM