Customer Innovation

Customer Innovation

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Tackx, KoenTackx, Koen, Debruyne, Marion

WINNER: CMI Management Book of the Year Awards 2015 - Innovation and Entrepreneurship Category (1st edition)

Many organizations approach customer-centic marketing and innovating their business strategy in isolation to one another, missing groundbreaking opportunities for advancement. Customer Innovation, second edition, turns this on its head by starting with the customer, innovating around their n...

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product_type_E-book
pdf
Price
195.00 £
product_type_E-book
epub
Price
195.00 £

WINNER: CMI Management Book of the Year Awards 2015 - Innovation and Entrepreneurship Category (1st edition)

Many organizations approach customer-centic marketing and innovating their business strategy in isolation to one another, missing groundbreaking opportunities for advancement. Customer Innovation, second edition, turns this on its head by starting with the customer, innovating around their n...

Read more
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  • Formats: pdf
  • ISBN: 9780749484194
  • Publication Date: 3 Feb 2019
  • Publisher: Kogan Page
  • Product language: English
  • Drm Setting: DRM