The first volume of this reader was on the subject of advertising conditions in Australia, Belgium, Finland, France, Germany, India, Japan, Russia, South Africa, Taiwan and the USA.
This book takes a close look at social media in sport and considers its significance for sport business and for the wider relationship between sport and society.
Dieses Handbuch trägt den aktuellen Stand der wissenschaftlichen Auseinandersetzung mit dem Thema Fundraising in Deutschland, Schweiz und Österreich zusammen.
Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions.
Greed Gone Good: A Roadmap to Creating Social and Financial Value brings the how-tos of impact finance to a broad- based audience of investors, from the individual to the institutional.
Dieses Buch bietet einen fundierten Überblick über die aktuellen Herausforderungen im Tourismus und zeigt Lösungsansätze für ein wertschöpfendes Hospitality Marketing auf.
The leading academic authorities contributing to this book have been involved in major studies carried out for international organisations, individual governments, and national trades' union organisations; in Vulnerable Workers they consider the growth of job insecurity, the prevalence of flexible or temporary work, and the emergence of precarious forms of self-employment.
Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible.
Tapping experts in an industry experiencing major disruptions, The Movie Business Book is the authoritative, comprehensive sourcebook, covering online micro-budget movies to theatrical tentpoles.
Investigating the wave of unionization that has seen over 60 digital and legacy media outlets unionize since 2015, this book explores how a flash of organizing by digital-first journalists has become a full-blown movement to unionize journalism, particularly in the United States.
If you're in marketing, advertising, or branding, consider this: While it used to take three television spots for a product to register with its intended audience, it can now take as many as seventy.
A father and son sales team reveal the secrets of sales success In Golden Circle Secrets, father-and-son team Dale and Ben Midgley show management and the sales team how to achieve consistent success in sales.
Criminal and terrorist organisations are increasingly turning to white collar crime such as fraud, e-crime, bribery, data and identity theft, in addition to more violent activities involving kidnap and ransom, narcotics and arms trafficking, to fund their activities and, in some cases pursue their cause.
This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing.
In examining the presidencies of Barack Obama and Donald Trump, and by extension their communication styles, this book provides a foundation for understanding charismatic leadership and its potent effect on followers.
This book documents the recent post-pandemic era business innovation research in Vietnam bringing together selected works from the 2022 'International Conference on Business Innovation: Business Innovation in a Post-pandemic World' held at RMIT University in Vietnam.
In diesem Buch wird mit der Digital Marketing Roadmap ein Konzept vorgestellt, mit dem Sie das Marketing Ihres Unternehmens im digitalen Umfeld planen, umsetzen und messen können.
Based on a theoretical analysis and supported by both explorative qualitative and quantitative research, this book examines the many reasons why an initiative becomes an innovation and why some organizations are better at innovation than others.
Dieses Buch erläutert kompakt und auf den Punkt, warum Konzerne heute eine Employer-Branding-Strategie brauchen, und wie sie die besten Fachkräfte am Markt von sich überzeugen und halten.
The Fundraising Reader draws together essential literature establishing a one-stop body of knowledge that explains what fundraising is, and covers key concepts, principles and debates.
Dieses Buch zeigt, wie Behörden und Verwaltungen verständlich, respektvoll und zielführend mit den Bürgern ihrer Stadt oder Gemeinde kommunizieren können.
This book critically examines marketization: a phenomenon by which market processes are institutionalized and marketing increasingly pervades all areas of our everyday life.
Extensive research conducted by the Hasso Plattner Design Thinking Research Program at Stanford University in Palo Alto, California, USA, and the Hasso Plattner Institute in Potsdam, Germany, has yielded valuable insights on why and how design thinking works.
