Sales and marketing

We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded.

Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector.

The TV Brand Builders is the definitive account of how the biggest television networks, channels and programmes are created as brands, with rare privileged access to the marketing strategies and creative thinking behind culturally defining TV promos, digital and social media campaigns and design identities.

Advertising Transformed is the ultimate guide to advertising in the 21st century.

Price is the most significant factor affecting the profitability of every business, profit centre or department.

Anyone involved in sales faces huge challenges these days, from fierce global competition and increased pressure on margins to the power of internet-savvy buyers and difficulties with getting time with prospective buyers.

What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin all have in common?

Few business strategy books talk about brand management and talent management under the same cover.

Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions.

Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour.

What is 'the marketing mix'?

Writing Skills for Public Relations is filled with helpful pointers and useful examples for public relations practitioners at all levels who need to make the best use of written communication.

Recognized internationally as one of the most effective sales improvement guides ever written, Selling to Win is an invaluable text for sales and marketing professionals.

This ground-breaking book redefines campaigning and explains how to create and deliver a compelling campaign that can be applied in any aspect of your professional and personal life.

Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape.

Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company.

Ready to build a strong foundation in B2B marketing and start delivering real results?

Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR.

Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed.

Public Affairs in Practice explains how public affairs (PA) is now much more than just political lobbying.

Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers.

Basing shopper marketing strategy on customer insights is what differentiates market leading retail brands from weaker competitors.

In a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing.

DISTINGUISHED FAVORITE: NYC Big Book Award 2021 - Marketing & PRMany organizations and leaders struggle to respond effectively to fast-evolving customer expectations driven by innovations in products, services and technologies such as AI and mobile.

"e;How do we get customers to choose us over our competitors?

Having a customer-centric business model has evolved from being a nice-to-have to a must-have for any organization.

SHORTLISTED: Business Book Awards 2022 - International Business Book categoryCATEGORY SILVER WINNER: Axiom Awards 2022 - Business Commentary CategoryThe greatest challenge facing leaders is activating and actioning purpose based brands to the people who matter inside the company and out.

In theory, the Internet allows all brands to market internationally.

Expand your existing portfolio by using the creative luxury process to elevate specific products and provide greater value to customers.

Streamline your organization's communication for happier employees, clients and customers, with this powerful and practical methodology featuring insight from experts Simon Sinek and Brene Brown.

Native advertising: paid-for media that looks and behaves like the content around it.

WINNER: CMI Management Book of the Year Awards 2018 - Management Futures CategoryBuilding Digital Culture aims to answer a simple question: How can organizations succeed when the environment they operate in is changing so quickly?

Consumer-facing and business-to-business organizations know that if they get their approach to customers right, they will be rewarded with unprecedented customer loyalty.

Games are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of technology in a way that no other platform has or can.

WINNER: CMI Management Book of the Year Awards 2015 - Innovation and Entrepreneurship Category (1st edition)Many organizations approach customer-centic marketing and innovating their business strategy in isolation to one another, missing groundbreaking opportunities for advancement.

Service design is the activity of utilizing resources and people to build and sustain services that not only meet customers' needs, but also add that little bit of magic or true competitive advantage.

Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it.

This is the first book that explores the shift that will become the future state operating model for companies seeking to remain competitive and relevant in this fast-changing digital world.

Understand content marketing best practice from a new perspective with exclusive insight and contributions from leading academics, experts, global thought leaders and influencers in the industry on key topics, to create a truly unique resource - including a foreword by Tom Goodwin and bonus online chapters.

B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before.

The immersive brand experience is revolutionizing brand engagement.

Internal branding is the cultural shift that occurs within an organization when employees become more customer-focused.

COMMENDED: Business Book Awards 2018 - Thought Leader CategoryToday, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts.

WINNER: Berry-AMA Book Award 2012 (1st edition)WINNER: Expert Marketing Magazine's Marketing Book of the Year Award 2011 (1st edition)How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet.

The weight of social responsibility in public relations (PR) has never been more pronounced.

What makes someone covet a Kelly bag?

The definitive expert guide to ethical brand practice from the prestigious Medinge Group, Brands with a Conscience dissects the philosophies underpinning sustainable brands to arrive at a set of eight clear guiding attributes which can be used as the foundation of a strategy for responsible growth.

Handling a crisis and knowing how to manage the potential reputational damage that can occur has become a top priority for all businesses.

Marketing visionary Martin Lindstrom has been on the front line of the branding for over twenty years.

Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading international expert of branding, Jean-Noel Kapferer.