Sales and marketing

This book provides the basic models applicable to, and the applicable methods for, the profitable use and marketing of advanced technology.

"e;End poverty in all its forms everywhere"e; - UN Sustainable Development Goal 1There has never been a more urgent need to tackle the issue of global poverty, and the need for businesses, business schools and management programmes to address the issue is crucial as they educate and employ the leaders of tomorrow.

For courses in global marketing.

All management starts with self-management - handle fear and become an authentic leader.

FACT: NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW CUSTOMER.

This textbook discusses luxury marketing management, considering the broader range of decisions related to the complexities of offering luxury as services.

Giving Voice to Values is a very important tool that has helped many professionals better align what they do with what they value and believe.

Global Issues in Pharmaceutical Marketing presents a balanced, research-based perspective combined with a practical outlook on the current issues faced by the ethical, biotech, and generic segments of the pharmaceutical industry.

The world of retailing has changed dramatically in the past decade.

Branding is a vital management function, yet brand language is varied, misunderstood and often abused.

In diesem Buch entwickelt der Autor konzeptionell ein ganzheitliches, theoretisch fundiertes Modell zur Überwindung aktueller Veränderungsdynamiken im politischen Markt der BRD: das persönlichkeitsbasierte Identifikationsmodell.

This book explores customer-supplier relationships in B2B markets focusing on interaction between parties.

From video production to promotion, author Jason R.

Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African luxury brands in an age of cross-platform, intertextual branding.

If you ever wondered if Agile methodology can be applied to a sales environment, then this is the book for you.

Diving into the evolution of Customer Experience this text offers an insightful exploration of the paradigm shift from customer service to Customer Experience (CX) within the Caribbean context.

Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a reference work for those with a professional interest in the area.

With the growing body of knowledge on branding, there are now more facets of branding that brand custodians need to know than ever before.

Get to know the activities, processes and people involved in wholesaling and its crucial role in the wider fashion industry.

Successful media relations and a sound communication strategy are essential for all sport organizations.

Take advantage of the skyrocketing popularity of podcasts and learn how your business can use the unique opportunity to stand out and drive loyal engagement with target audiences, using this complete guide to podcast marketing - written by the hosts of the global top ten iTunes podcast, The Digital Marketing Podcast.

Our organizations are flooded with empty talk.

This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice.

Die strategische Aufgabe der Beschaffung besteht nicht nur darin, Geschäftsbeziehungen zu Lieferanten effektiv und effizient zu gestalten, sondern auch darin, alternative Lieferanten zu finden.

Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future.

Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy.

A comprehensive look at creating pricing strategies that work in both good economic times and bad Written by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business.

In the dynamic landscape of the digital era, where interactions span from the personal touch of face-to-face conversations to the vast, interconnected world of the internet, understanding trust has never been more crucial.

This book explores the basic tenets of service excellence, opening to distinguish customer service from service excellence, and explore the driving aspects of strategy and philosophy.

The semiotics discipline - a hybrid of communication science and anthropology - accounts for the deep cultural codes that structure communication and sociality, endow things with value, move us through constructed space, and moderate our encounters with change.

Why do different groups of people behave in different ways when dealing with the common challenges of human life?

How can we get from where we are to where we want to be?

Increase customer attraction, acquisition and retention by using technology to create seamless, effective and joined-up marketing.

The focus of the book is to help readers understand how certain concepts and values influence the way Germans like to do business.

Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture.

The $22 trillion opportunity that can be unlocked only if you rethink everything you think you know about people over sixty.

A critical history of the social media influencer's rise to global prominenceBefore there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked.

The current dynamics of world economy show remarkable changes in the socio-economics of credit provision and entrepreneurship.

Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world.