These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing.
Fatality quotas implemented in China's industrial section and local governments are being used to promote work safety and therefore, reducing the number of work-related deaths.
Chosen for their clear, direct relevance to scholars and practitioners in the volatile field of competitive intelligence, the 24 issues evaluated here represent the cutting edge of CI's most pressing concerns.
The birth of philosophical thought across the ancient world brought with it a keen interest in the study of leadership- reflections on who should lead and on how to create the best leadership structures became central to the debates of most prominent ancient philosophers.
Zur Unterstützung des HR-Managements bieten Personaldienstleistungen eine umfangreiche Leistungsvielfalt: Vom Executive Search, Vergütungs- sowie Vertragsberatung über strategisches Consulting in der Personalentwicklung und Coaching bis hin zu Zeitarbeit und Outsourcing-Angeboten.
The Space Industry of the Future consists of the first instance of guidance for the space industry on how value creation in space can occur for the greater benefit of humanity using principles of capitalism and sustainability.
The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today.
Exam board: Edexcel Level: A-levelSubject: Design and TechnologyFirst teaching: September 2017First exams: Summer 2019Target success in Edexcel A-level Design and Technology (Product Design) with our proven formula for effective, structured revision.
This book presents an empirical investigation of the efforts that multinational pharmaceutical companies take in order to find a business model that allows for a profitable access to the Bottom of the Pyramid (BoP) markets.
Sustainability Accounting and Integrated Reporting deals with organizations' assessment, articulation and disclosure of their social and environmental impact on various groups in society.
Digital marketing has gained ascendancy as the modern communication method used by most organizations through its ability to transcend geographic restrictions.
When this classic text was first published in 1992 it provided a unique focus for the burgeoning concern for sustainability and sustainable organizational practices.
Advances in Stochastic Modelling and Data Analysis presents the most recent developments in the field, together with their applications, mainly in the areas of insurance, finance, forecasting and marketing.
Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed.
The goals of this book are to discuss critical topics in launching new products, and to distill successful approaches from hundreds of publications and experience from launching over 50 new products into a checklist for marketing leaders, CEOs, and board members.
Five Steps to Strengthen Ethics in Organizations and Individuals draws on research and history to present effective tools to strengthen organizational ethics.
A step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan.
A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals.
Dieser Buchtitel ist Teil des Digitalisierungsprojekts Springer Book Archives mit Publikationen, die seit den Anfängen des Verlags von 1842 erschienen sind.
Dieses 21-Tage-Selbstcoaching für die Verkaufspraxis ist das ideale Arbeitsbuch für alle, die ihre persönliche Performance im Vertrieb nachhaltig verbessern wollen.
Eine wesentliche Herausforderung für den Handel besteht darin, die wechselnden Positionen und Präferenzen von Konsumenten sowie Herstellern zu vereinen bzw.
In Islam and Sustainable Development, Odeh Al-Jayyousi addresses the social, human and economic dimensions of sustainability from an Islamic perspective.
This new edition of Professional and Business Communication is an ideal core communications textbook for students on business, management, and professional courses preferring a practice-focused and colloquial approach that combines accessibility with key theory.
