Der Ausspruch "Der Wettbewerb wird im Vertrieb gewonnen" ist weit mehr als nur eine leere Floskel und zeigt bereits die Wichtigkeit einer Exzellenz in allen für den Vertriebserfolg relevanten Organisations- und Funktionsbereichen.
Public debt pressures due to the global economic crisis have impacted higher education in several countries, compelling governments to curtail the funding of higher education institutions (HEIs).
Environmental management is a global phenomenon, embracing all businesses in all countries, whether or not there already exists an organised response to managing environmental impacts.
With more people involved in B2B buying decisions and key accounts becoming more complex than ever, it's imperative to have clear visibility into who the decision makers are and a strategy for how you will engage with them.
This book approaches the concept of lifestyle from a contemporary scholarly perspective, and subjects it to rigorous theoretical and conceptual standards from an integrated, applied psychological point of view.
In a turbulent world of geopolitical change, declining trust in institutions, and increasing scrutiny of companies, the big question facing leaders is: what difference does business make?
This book explores the concept of the celebrity as a 'Human Fashion Brand' and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers.
This new and fully-updated second edition of this acclaimed textbook offers a guide to public relations, spanning all aspects of PR work, including fashion, event management, crisis communications, politics, celebrity PR and corporate communications, and takes account of the rapid change in the PR industry.
Dieses Buch zeigt Medienverkäufern anhand einer strukturierten Schritt-für-Schritt-Anleitung den optimalen Verkaufsprozess auf: Mittels eines Verkaufsnavigators begleitet es Verkäufer aus dem Medienbusiness durch unterschiedliche Straßen und führt sie vom Start – der Suche nach geeigneten Kundenpotenzialen – zum Ziel: dem Verkaufsabschluss.
This book explores the opportunities, challenges, and effective approaches to organizational change regarding diversity, equity, inclusion, and belonging.
Der Autor zeigt durch unterhaltsam dargestellte Erfahrungsberichte Wege auf, wie Sie ohne manipulative Methoden auf einfache, grundlegende Weise erfolgreich verkaufen.
Decision makers interested in going beyond their own personal and professional interests and involving themselves in humanising their organization, community and society should read Remaking Ourselves, Enterprise and Society.
Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone.
The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital.
Dieses Handbuch trägt den aktuellen Stand der wissenschaftlichen Auseinandersetzung mit dem Thema Fundraising in Deutschland, Schweiz und Österreich zusammen.
The Professional's Guide to Financial Services Marketing is directed to any financial services professional from individual representatives to executives of large financial services companies who is looking for better ways to create the relevant marketplace differentiation and competitive advantage needed to increase productivity and profitability.
