Sales and marketing

Exploring the ambiguous relationship between fandom and consumer culture, this book provides a critical overview of fans, fan cultures and fan experiences in relation to the broader experience and transformation economy.

"e;In The Tipping Point, Malcolm Gladwell presents an important idea without any 'how to.

This book is designed for people who want to understand e-commerce - and by "e;understanding"e;, we mean first and foremost Why and What, not How.

This book, written in an accessible style with numerous illustrations and with drawings by the author, discusses what brands are and the role brands play in American society and consumer cultures, in general.

Wenn man Kunden fragt, warum sie denn gerade bei diesem Menschen gekauft haben, dann steht eine Antwort ganz oben: „Ich habe Vertrauen!

Die Studie "Treue Deserteure" setzt sich mit dem Schicksal der kursächsischen Armee im Siebenjährigen Krieg (1756-1763) auseinander.

Wenn von Nachrichtenauswahl und Thematisierungsfunktion der Medien die Rede ist, fällt schnell das Fachwort Agenda-Setting.

An essential guide for recognizing and responding to normalization of deviance to help organizations improve their process safety performance This book provides an introduction and offers approaches for finding and addressing normalization of deviation both in operational and organizational activities.

It is no longer the case that it's only society which benefits from CSR actions.

Through the personal stories of managers running global business, this book takes an inside look into the dilemmas of managers who are asked to make profits ethically according to the dictates of their company's ethics code.

Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications.

Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot business performance for competitive advantage.

The ultimate guide to transforming your customer service, company culture, and customer experience, endorsed by all the top names in the field.

DU BIST DAS PRODUKT Erfolgreich verkaufen in 8 Schritten.

Communication is key to success in every aspect of life and ever so in a competitive business environment.

Getting it Right is a manual for corporate managers responsible for company operations in poor and politically unstable societies.

Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation.

A Short Guide to Fraud Risk is for: * anyone who needs to better understand fraud risks, either company-wide, or in a specific business unit; * directors and managers who would like to add value by building fraud resistance into their organization and to demonstrate to shareholders, regulators or other stakeholders that they are managing fraud risks, rather than just reacting to incidents; * regulators, auditors and compliance professionals who need to assess the effectiveness of an organisation's fraud prevention measures.

Learn the secrets of how recurring revenue is driven at expert firms like BCG, KPMG, EY, and more Never Say Sell: How the World's Best Consulting and Professional Services Firms Expand Client Relationships explains how to scale individual engagements into long-term business relationships.

When marketing managers and financial managers join forces within any business, the result can often be poor communication on financial criteria and goals.

Professionell mit Journalisten, Bloggern und Stakeholdern kommunizieren, Content generieren und nutzen, Kampagnen und Events konzipieren und umSetzen, überzeugende Online- und Offline-Texte für die unterschiedlichen Kommunikationskanäle schreiben – die Aufgaben der Kommunikatoren sind vielfältig und entwickeln sich kontinuierlich weiter.

Contemporary business-to-business (B2B) industries consist of networks of customers, competitors and other stakeholders.

What does it mean to live in a consumer society and how does this impact on our behaviour?

This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management.

Das Buch beschreibt detailliert die Entwicklung eines bildorientierten Meßverfahrens - des Immagery-Differentials -für das Marketing.

'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications.

The debate on connections between economic activity and socio-environmental impact has become increasingly relevant.

USA TODAY BESTSELLERBlue Ocean Strategy, the #1 global bestseller, forever changed how the world thinks about strategy.

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management.

Grappling with ethical issues is a daily challenge for those working in organizations that deliver public services.

It has taken platforms only twenty years to become digital economy hubs.

The author introduces the concept of economic woman and makes her visible in duality with and opposition to the exclusive model of economic man.

Students taking a personnel or human resources management course often do not enter the course bursting with curiosity or unbridled enthusiasm.

Preface Throughout the last years the brand community phenomenon gained increasing importance for companies and consumer alike.

Sole reliance on traditional marketing practices can cost a lot of money for little gain.

The production and consumption of news in the digital era is blurring the boundaries between professionals, citizens and activists.

The most effective sales strategies for tough economic times Today's selling environment is tough, and only getting tougher.

Whether you are writing a proposal, a report, a presentation or an email, this book will show you how to write to persuade staff, colleagues, board directors and customers.

This is the third edition of the casebook providing an article-by-article analysis of the CISG Convention.