Sales and marketing

With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe.

Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing.

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing.

This book deals with the main challenges of sustainable development and the role of sustainable business and corporate social responsibility in implementing these challenges through sustainable leadership and innovations.

Dieser Buchtitel ist Teil des Digitalisierungsprojekts Springer Book Archives mit Publikationen, die seit den Anfängen des Verlags von 1842 erschienen sind.

Was wäre unsere Welt, wenn es ab morgen keine Verkäufer mehr gäbe?

A definitive guide to growing your small business through "e;Engagement Marketing"e; As a small business owner, you've always relied on word-of-mouth referrals to grow your business.

Directed specifically at the practicing marketing executive, Cases and Select Readings in Health Care Marketing integrates understandable explanations of marketing concepts, articles selected for topical timeliness and pragmatic value, and case studies illustrating the detail and complexity of market decisions faced by today's health care and human services marketing professional.

In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding companies do differently -- integrating touch, taste, smell, sight, and sound -- with startling and measurable results.

Marketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from some of the leading researchers in Europe.

This practical guide enables readers to recognize, assess, and defend against gray behaviors-attempts to persuade listeners using fallacious arguments.

This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market.

WINNER: NYC Big Book Award 2024 - Sales & MarketingThe definitive guide to designing digital-first experiences customers love.

It is difficult to think of a more significant example of international cooperation to address a problem that threatened the health and wellbeing of the entire planet than the 1987 Montreal Protocol for the Elimination of Ozone-Depleting Substances.

Long before the financial meltdown and the red alert on climate change, some far-sighted innovators diagnosed the fatal flaws in an economic system driven by greed and fear.

Conventional economic theory assumes that consumers are fully rational, that they have well-defined preferences and easily understand the market environment.

Do you plan to launch a product, a service, a business or an initiative and you want to be sure the launch accomplishes your goals?

Management Control is the process by which managers at all hierarchical levels ensure that their strategic intentions are realized.

First published in 1984, this book examines corporate crime in the pharmaceutical industry.

Die große Herausforderung für den deutschen Mittelstand liegt darin, mittels digitaler Technologien bestehende Geschäftsmodelle auszubauen und neue zu entwickeln.

Vielleicht haben Sie schon einmal nach einer verständlichen Anleitung gesucht, die Sie in die scheinbar komplexe Kunst der erfolgreichen Mediaplanung einführt.

This book brings together a group of respected congressional election scholars to explore how and why the 2022 midterm congressional elections unfolded as they did.

Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS.

This book explores how the circular economy influences product design in today's business and society.

Financial management encompasses a set of complex activities that should be performed by a professional financial manager.

It is well known the global community is looking towards business to play its role in creating a just and fair economy.

The U.

The key to success in business is planning.

What is a 21st century brand?

From business models to unique selling propositions, from product offerings to sales, marketing and pricing strategies, this book reveals what sets Chinese electric car manufacturers apart from their Western counterparts.

This book provides a thorough review of tested qualitative methods often used in organization studies, and outlines the challenges and essential requirements of designing a qualitative research project.

The behaviour of people and their organisation are the primary drivers of a project's pace of progress.

A practical guide for providers and administrators in the health industry, this stimulating volume explains how to effectively use a variety of marketing practices such as advertising, public relations, fund raising, and "e;word of mouth"e; from satisfied clients.

Written from the contrasting yet complementary perspectives of sociology and philosophy, this book explores the far-reaching ethical consequences of the runaway commodification of sport, focusing on those instances where commodification gives rise to morally undesirable consequences.

In Zeiten geringer Qualitätsunterschiede und großer Markenvielfalt profilieren sich Unternehmen immer mehr über ihr Image.

This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies.

This book honors the contributions and career of Cipriano Forza, Professor of Management Engineering at the University of Padova, Italy.

It is time for the development of a new kind of business leadership.