For much of the last century, large, predominantly US corporations used public relations to demonstrate that their missions resonated with dominant societal values.
Consumer Satisfaction in Medical Practice will equip physicians and other decision makers in health care with the necessary tools to meet the growing demand for customers'satisfaction in medical practices.
The planet is currently experiencing a mass extinction event, with human and business activity being the root cause of species loss and habitat destruction.
The Professional's Guide to Financial Services Marketing is directed to any financial services professional from individual representatives to executives of large financial services companies who is looking for better ways to create the relevant marketplace differentiation and competitive advantage needed to increase productivity and profitability.
Dieses Buch zeigt die wichtige Rolle und Systemrelevanz der Distributions- und Handelslogistik vor dem Hintergrund des zunehmenden Einflusses der Digitalisierung und der Nachhaltigkeit auf Prozesse, Strukturen und Systeme in den logistischen Netzwerken der Konsumgüterwirtschaft.
Bestselling author Michael Armstrong provides valuable insight into the skills required to be an effective manager, helping you get the best from your staff through motivation, reward and leadership.
The small or mid-sized business' guide to outselling the big boys Often, small or mid-sized businesses don't think they have the resources or the talent to compete with the larger competitors in their industry.
Andrea Barkhof untersucht anhand von fünf empirischen Studien die vom Papier ausgehende einstellungs- und verhaltensbezogene Wirkung beim Direct Mail-Einsatz in Abhängigkeit der Papiereigenschaften, Papierflächengewicht und -oberfläche.
The diffusion of information and communication technologies is rapidly changing the structure of advanced economies, raising new problems of technological unemployment.
Eigentlich sollte dies ja »nur« ein Buch über die psychologischen Hintergründe der Online- Kommunikation und über deren praktische Anwendung im Berufsalltag werden.
Dieses Buch vermittelt praktische und sofort einsetzbare Kommunikationswerkzeuge, um im Gespräch zu motivieren, Vorwände zu hinterfragen und Konflikte zu entschärfen.
Change management is not just affected globally by environmental and social conditions, including political and technological changes, but also through convergence, which helps conceptualize change over the past decades.
Perfect for brokers, agents, and other real estate professionals, this handy guide brings together the best ideas from years of incredibly practical lists and checklists published in REALTOR Magazine.
Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this book examines improving organizational communication.
Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits.
The small or mid-sized business' guide to outselling the big boys Often, small or mid-sized businesses don't think they have the resources or the talent to compete with the larger competitors in their industry.
We live in evolving societies that undergo profound and rapid transformations, and trust and reputation are at risk in a dynamic, disruptive, and uncertain world.
Rural marketing entails applying marketing strategies customized for rural areas to enhance the economic and social welfare of the communities it serves.
This book presents selected theoretical and empirical papers from the 26th and 27th Eurasia Business and Economics Society (EBES) Conferences, held in Prague, Czech Republic, and Bali, Indonesia.
First published in 1993, this book traces and analyses the changing policies of American offshore oil companies concerning the exploration and development of the Outer Continental Shelf in the period from 1970 to 1976 - covering environmental legislation, the oil embargo, presidential initiatives, and proposed international laws.
Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and international marketing strategies, digital marketing, and student choice-making.
Many marketing researchers, companies and business schools need to use statistical procedures and accurately interpret the result, that's why the SASA(R) Enterprise Guide software, which uses a user-friendly drag-and-drop menu to extract statistical information, is so popular.
Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the context of small and medium-sized enterprises (SMEs).
Luxury products are now seen by a growing number of global consumers as an important and more widely available way of expressing personal aspirations and values.
Holistically addressing the documented needs of practicing artists, this book applies contemporary business management principles to the unique circumstances of people who make their living through creative expression.
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