This book constitutes the proceedings of the 9th International Conference on Digital Economy, ICDEc 2024, held in Rabat, Morocco, during May 9-11, 2024.
Two professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happinessif you follow five core principles of smart spending.
Looking at material flows, industrial and societal metabolism and their implications for the economy, this book provides radical perspectives on how the global economy should use natural resources in intelligent ways that maximise well-being without destroying life-supporting ecosystems.
Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice.
Materiality is the lynch-pin that can align your sustainability initiatives with your organizational strategy - and form the basis of communications and reports that generate trust and transparency.
In many FMCG companies, the challenges for the sales function are to develop effective sales strategies and to deliver excellent sales operations in order to support the achievement of business targets.
Spätestens seit dem Frühjahr 2020 hat sich die Welt verändert und die Wirtschaft wird seither regelmäßig von Krisen erschüttert: Pandemie, Ukraine-Krieg, explodierende Energiekosten, Inflation.
Empower Product Teams to Rock the World by Uncovering and Overcoming Dangerous Traps Untrapping Product Teams guides you to simplify what gets unintentionally complicated and equips you to overcome dangerous traps while steadily driving customer and business value.
Providing broad and deep coverage, this volume focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including both product and service brands.
In diesem Buch erfahren Sie, wie Sie eine fundierte Nachhaltigkeitsstrategie für Ihre Marke und Ihr Unternehmen entwickeln, durchsetzen und im Alltag Ihrer Kunden, Mitarbeiter und Stakeholder immer wieder neu beweisen können.
This book explores corporate environmental discourse by examining a sample of corporate environmental reports through the lens of environmental philosophy.
Marketing for Entrepreneurs provides students with practical insights, strategies, and tips on how to apply marketing concepts to increase the chances of new venture success.
Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response.
Analyzing the role of journalists in science communication, this book presents a perspective on how this is going to evolve in the twenty-first century.
DISTINGUISHED FAVORITE: NYC Big Book Award 2021 - Marketing & PRMany organizations and leaders struggle to respond effectively to fast-evolving customer expectations driven by innovations in products, services and technologies such as AI and mobile.
Cultural Heritage is a systematic, interdisciplinary examination of cultural heritage, which provides an up-to-date view of the field by drawing on various disciplines.
This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved.
Celebrity endorsement has shown to be an effective way enhancing brand-related attitudes, reinforcing behavioural intentions, and shaping brand perceptions.
Brands started out as communication tools to influence the image of companies or products (inside-out thinking) but have developed into channels of social forces.
Practice theories of our equipped and situated tacit construction of participatory narrative meaning are evident in multiple disciplines from architectural to communication study, consumer, marketing and media research, organisational, psychological and social insight.
Um der Problematik der zunehmenden Belastung der Konsumenten durch die Vielzahl an Informationen gerecht zu werden, und um sich in der Fülle der Angebote von anderen Marken und Produkten im Regal abzuheben, ist es für die Unternehmen von großer Bedeutung, eine kognitiv entlastende Produktwahl zu ermöglichen.
As the destructive consequences of environmental problems such as global warming, water scarcity and resource and biodiversity destruction have been felt ever more heavily, people are becoming more aware of the importance of and their responsibilities towards environmental protection.
Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula.
Dieses Buch bietet eine fundierte Einführung in das professionelle Verkaufen für Freiberufler
Helmut Hausners Buch ist der ideale Ratgeber für alle Freiberufler und Selbstständige, die mit Hilfe der Tipps professioneller Berater und Verkäufer mehr Kunden gewinnen möchten.
