A Primer in Financial Data Management describes concepts and methods, considering financial data management, not as a technological challenge, but as a key asset that underpins effective business management.
Proven techniques to win over any audience and make any sale Mastering the Art of Oral Presentations is your expert guide to delivering memorable and effective speeches and presentations.
In an age where customer opinion and feedback can have an immediate, major effect upon the success of a business or organization, marketers must have the ability to analyze unstructured data in everything from social media and internet reviews to customer surveys and phone logs.
Dieses Buch liefert in 7 Schritten ein schlüssiges Konzept, wie B2B-Unternehmen ihre Kunden während der Customer Journey hinweg aus einem Guss bedienen können.
Featuring examples of strategic writing throughout the book, this practical, multidisciplinary text takes students through the fundamental concepts, genres, and techniques of writing for strategic communicators to connect with their publics.
Cathrin Huber investigates the reputation of multinational corporations and provides novel insights and important implications for researchers and managers based on theoretical considerations and empirical analyses.
This book provides a clear roadmap for the roles workers and leaders in business, labor, education, and government must play in building a new social contract for all to prosper.
Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport's leading brands.
Organizing for Resilience provides a fresh and novel insight into research on how leaders can prepare their organizations to face up to shocks and disruptions in a turbulent and unpredictable world.
This core textbook emphasizes the power of design management to drive corporate strategic goals, showing how design strategies can be thoughtfully formulated and managed to improve the performance of organizations.
Communicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of consumer-led reaction, 'manipulated outrage' sparked from interaction on news feed algorithms, fuelled by social media and the constant demand for an instantaneous response.
Contract management is a key management skill, yet it is underplayed in most organizations, which usually default to project management skills as a proxy for contract management skills.
This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value.
Rethinking the Future of Europe has brought together three contrasting collections of contributions: the incrementalist perspective concerning the step by step development of Europe, the more radical reform/restructuring approach to the future of Europe, and a view of Europe from the outside.
Strategy and Leadership for Grand Societal Challenges: Bridging Theory and Practice offers a thorough examination of grand challenges (GCs), addressing the origins and impacts of these global issues while outlining practical solutions.
This book describes a sales pitch strategy based on the latest scientific findings in brain research that provides salespeople with a blueprint for systematic, non-manipulative, structured customer conversations.
Marketing Management is the business function that identifies customer needs and wants, determines which target markets the organisation can best serve, designs appropriate products, services and programmes to serve these markets and calls upon everyone in the organisation "e; to think and serve customers, from a societal viewpoint.
Best practices for implementing Lean techniques in retail and wholesale Essential reading for those who want to learn how Lean provides a competitive edge in today s fast-paced, multi-channel, and cost-conscious environment.
Presenting a vision of the luxury sector and its management, this edited book describes "e;the new luxury"e; through a comprehensive view of the value chain, from concept to market.
Learn the Secrets Behind World-Class Product DevelopmentIn a world overloaded with new products and services, making a single offering stand out is a Herculean task.
This book sheds light on the role and impact of sustainability mediation, an effective tool for political authorities and business enterprises to persuade consumers of the integrity of their actions, products, and services.
In a 'video first' world, video is one of the most effective tools marketers can use to raise brand awareness, engage consumers, drive website traffic and increase sales.
ll fur den "Berufsskepliker Diejenigen unter den Seminarteilnehmern, die meine Empfeh lungen konsequent umgesetzt hatten, konnten schon bald or dentliche Erfolge vorweisen: Ein EDV-Berater berichtete mir, er habe schon bei der ersten Anwendung von Personen-Marketing einen Auftrag im zehnfachen Wert der eingesetzten Vorkosten hereingeholt und sei ausgebucht, seit er mit diesem Verfahren arbeite.
Despite the enormous impact of various accounting scandals on the accounting profession, the general malaise amongst the profession more broadly, and the significant legislative and institutional reforms that have taken place as a result, there are still surprisingly few textbooks on accounting ethics.
Marketing research is the function that links the consumer, customer, and public to the marketer through information-information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.
Dieses Buch beschreibt alle Phasen eines Content-Marketing-Projekts und macht die systematische Umsetzung in der Praxis direkt anwendbar: Anhand seiner Methode „Content Marketing Excellence“ erläutert der Autor leicht nachvollziehbar, welche Schritte von der Planung über die Produktion und Vermarktung der Inhalte bis zur Erfolgsmessung von Bedeutung sind und welche Stakeholder in welcher Phase tätig werden müssen.
