This book provides an authoritative, evidence-based understanding of the implications of climate change for organisations and offers valuable insights into how to craft and embed a sustainable purpose.
Das Ultimative Standardwerk über die Verkaufskunst mit Worten"Niemand sollte die Erlaubnis erhalten etwas mit Werbung zu machen, bevor er dieses Buch nicht mindestens sieben Mal gelesen hat …"David Ogilvy über Scientific Advertising"Endlich in deutscher Übersetzung in leicht verständlicher, zeitgemäßer Sprache.
This book is a collection of nine chapters discussing the impact of sustainable marketing and business practices on the stakeholders at the base of the pyramid (BoP).
This essential guide empowers readers to leverage artificial intelligence (AI) as a tool for efficiency, financial viability, growth and innovation, and as a force for positive social and environmental impact, creating sustainable shared value for all stakeholders.
This book is a collection of nine chapters discussing the impact of sustainable marketing and business practices on the stakeholders at the base of the pyramid (BoP).
This thought-provoking and ground-breaking book offers a way for us all to consider our experience of being at work, and of the nature of working life.
A wake-up call to motivate and inspire leaders, this book is a proactive approach to crisis planning and management that guides leaders step by step through a field-tested approach that will empower them to be more effective and less defensive when facing a crisis.
Taking up the unique challenges of mega-crisis events, this book provides a framework for rethinking crisis approaches and designing a world that is better prepared to avoid or minimize these catastrophic events.
Making Words Dance: Perspectives on Red Smith, Journalism, and Writing is a timely and timeless collection of lectures examining both the writer's art and the role of journalism in American culture.
This thought-provoking and ground-breaking book offers a way for us all to consider our experience of being at work, and of the nature of working life.
A wake-up call to motivate and inspire leaders, this book is a proactive approach to crisis planning and management that guides leaders step by step through a field-tested approach that will empower them to be more effective and less defensive when facing a crisis.
In recent years there has been a dramatic shift in consumer behaviour, with people becoming increasingly more environmentally conscious, putting pressure on companies to adapt their current working practices.
In recent years there has been a dramatic shift in consumer behaviour, with people becoming increasingly more environmentally conscious, putting pressure on companies to adapt their current working practices.
This book focuses on mechanical and electric designing, body shape sensing and tip motion control of various types of light slender robots based on tendon-sheath transmission.
This book offers a profound exploration into how technology-enabled marketing strategies often undermine personal freedom, undertake unethical, non-permissible marketing and manipulate consumer behaviour.
This book focuses on mechanical and electric designing, body shape sensing and tip motion control of various types of light slender robots based on tendon-sheath transmission.
In diesem Buch geht es um die praktische Zusammenfuhrung zweier grundverschiedener Abteilungen, dem Sales Management und dem Business Development, die durch die flexible Gestaltung auf eine mittel- und langfristige Zielsetzung in einem Unternehmen ausgerichtet ist.
This book offers a profound exploration into how technology-enabled marketing strategies often undermine personal freedom, undertake unethical, non-permissible marketing and manipulate consumer behaviour.
This book explores greenwashing practices in company marketing communications, outlining the different types of greenwashing and recommending strategies for readers to successfully differentiate between greenwashing and green marketing.
This book contains the papers of the 9th International Workshop on Medical and Service Robots (MESROB) which was held in Poitiers, France, on July 2-4, 2025.
