This book explores how bauxite mining has affected local and national political dynamics in Guinea over the past 55 years, providing an overview of mining interactions with social, economic and political spheres.
This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication.
Praise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism "e;A fascinating, highly readable synthesis of business principles, technology, sociology and common sense, Rules to Break and Laws to Follow persuasively shows the connection between customer trust and business profits, and then explains how to make it happen.
This fully-updated fourth edition introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving perspectives from rhetoric, critical theory, and social science and applying their insights to practical political, social, and business contexts.
It is vitally important for businesses to have a holistic understanding of the many issues surrounding and shaping sustainability, from competitors to government and political factors, to economics and ecological science.
Affiliate marketing is hot; here's how to get your program going Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program.
Mit Hilfe von intelligenten Algorithmen können anhand des digitalen Fußabdrucks eines Nutzers zunehmend psychografische Merkmale – vor allem die Persönlichkeit – prognostiziert werden.
Vertrieb auf Spitzenniveau Für ein stabiles Wachstum ist es entscheidend, den Vertrieb auf dem gleichen Spitzenniveau zu entwickeln wie die eigentliche Kernkompetenz.
Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans.
The sixth edition of Becoming a Public Relations Writer continues its place as an essential guide to the writing process for public relations practice.
This book examines how public relations might re-imagine itself as an instrument of "e;sustainable citizenship"e; by exploring alternative models of representing and building relationships with and among marginalised publics that disrupt the standard discourses of public relations.
This book presents selected contributions to the International Scientific-Practical Conference 2023 (ISCP 2023) organized by East European University (Georgia), E-Commerce Institute (Germany) and Adelphi University (USA).
The accelerated pace of global consumption over the past decades has meant that governments across the world are now faced with significant challenges in dealing with the dramatically increased volume of waste.
This book is the first comprehensive study of the statutory derivative action in Australia, using the Australian model as a reference point and comparing it with the United Kingdom, Canada, Singapore, New Zealand, Hong Kong and USA counterparts.
Dieses Buch bietet einen Einstieg in die Entwicklung und Herausforderungen des nachhaltigen Konsumverhaltens im E-Commerce und zeigt auf, wie mittels Nudging im Onlinehandel bewusster Konsum gefördert werden kann.
Social media offers an opportunity for people to enlarge their exposure to information; information about important changes and trends in technology, markets, government policies, or society in general that can facilitate entrepreneurship, business development, and more.
Diving into the evolution of Customer Experience this text offers an insightful exploration of the paradigm shift from customer service to Customer Experience (CX) within the Caribbean context.
Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide an easily digestible approach to the service industry with a specific focus on the management and marketing elements.
Learn the techniques and practical tasks involved in designing and running a research project The Practice of Market Research: From Data to Insight, 5th edition, by McGivern offers a thorough introduction to the practice of market and social research.
This collection of different views on how digitalization is influencing various industrial sectors addresses essential topics like big data and analytics, fintech and insuretech, cloud and mobility technologies, disruption and entrepreneurship.
Dieses Buch beschreibt, wie die Zusammenarbeit zwischen Agenturen und ihren Kunden in neun Schritten effektiver, langfristiger und motivierender gestaltet werden kann.
While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities.
This book provides a comprehensive and accessible guide to marketing Higher Education institutions, discussing how universities are service providers and how education is a service, both of which need to be defined and marketed together.
