Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium.
Deepa Gautam-Nigge versammelt in ihrem Buch führende Expert:innen aus Wissenschaft und Wirtschaft sowie aus der Start-up-Community und dem Investorenbereich – sie alle werben dafür, Brücken zu bauen, verstärkt auf Kollaboration zu setzen und die Besten zusammenzubringen.
Einführung in die Prompt Erstellung:Texte mit Hilfe künstlicher Intelligenz erstellen,Bilder mit Hilfe künstlicher Intelligenz bearbeiten und neu erstellen.
Offers deal-makers techniques to access mutually beneficial solutions that cannot make their way to the bargaining table without a cooperative strategy that enables the parties to together with mutual benefit and success.
Die bis heute anhaltende Spitzenstellung des deutschen Maschinenbaus verdankt sich der Genialität, dem Erfindergeist und der Innova-tionskraft mehrerer Generationen von Forschern, Ingenieuren und Konstrukteuren.
This book presents case studies of South Asian companies that have strategic business implications, highlighting the complex interplay of business and social dynamics in South Asia.
There are an estimated 40,000 international Non-Government Organisations (NGOs), working in an enormous global aid industry; official development assistance alone reached GBP90bn in 2014.
Save time, save money, and grow your business with more effective CRM CRM For Dummies is the small business leader's guide to managing customer interactions.
Given the scale of the greenhouse gas emissions reductions that are seen as necessary to avert the worst effects of climate change, policy action is likely to result in a complete reshaping of the world economy.
In diesem Buch erfahren Vertriebsingenieure und Mitarbeiter im Investitionsgütervertrieb, wie sie in Verkaufsgesprächen erklärungsbedürfte Produkte erfolgreich platzieren können.
Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them.
The New York Times Science Bestseller from Robert Wachter, Modern Healthcare's #1 Most Influential Physician-Executive in the USWhile modern medicine produces miracles, it also delivers care that is too often unsafe, unreliable, unsatisfying, and impossibly expensive.
***BUSINESS BOOK AWARDS - FINALIST 2021*** This timely book is a sequel to John Grant s Green Marketing Manifesto (2007) the award-winning and bestselling definitive guide to green marketing (and not greenwashing).
Im Fokus dieser empirisch-medienwissenschaftlichen Studie stehen die Endkunden*innen und Experten*innen aus der Autoindustrie, dem Autohandel und der Kreativwirtschaft im DACH-Raum.
Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction.
Innovations in pricing can be transformative, but to reach their potential companies must devote equal attention to technical and organizational capabilities.
Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing.
Recent financial crisis and the global financial impacts of the COVID-19 pandemic have brought renewed interest to the regulation and practice of corporate insolvency and restructuring.
Sustainability at Work is a compelling guide for everyone who wants to have both a successful career and a career that makes a positive difference in society.
Sustainable development will not be possible without fundamental improvements in resource productivity and energy efficiency, the adaptation of material flows into natural cycles as well as a radical change in production and consumption patterns.
The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services).
Media relations are a vital tool for helping property companies build shareholder value through stronger brands, develop reputations that drive a flow of new work, and help sell and let properties faster and at a fraction of the cost of other marketing techniques, but such relationships need to be managed properly.
