The main goal of this book is explaining which customers create value for suppliers and thereby realizes a better understanding of how suppliers can improve their revenue for value proposition and value creation in industrial markets.
The growth of the Internet has had a profound effect on the way business is carried out, and has provided an unprecedented opportunity for third-party individuals and organisations to attack brands with relative ease.
Unser Weg zu mehr Kundentreue begann vor einigen Jahren und entstand in dem festen Glauben, dass Unternehmen, die einen stärkeren und loya- ren Kundenstamm aufbauen als ihre Wettbewerber, langfristig bessere - gebnisse erzielen.
This book reveals the Secrets to Service Success by analyzing four service companies that grew from small beginnings to the leaders in their industries.
Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field.
Environmental certification is an effective tool for managing the environmental impact of companies, leveraging their competitive capabilities and ensuring their compliance with environmental principles.
Wolfgang Lennartz diskutiert Leistungen, Anwendungsmöglichkeiten und Grenzen der wichtigsten Kundenbewertungsverfahren systematisch nach einem Kriterienkatalog, dessen besonderes Augenmerk auf den Praxisanforderungen liegt.
Corporate security is a form of regulation that involves centralized management of access control, physical security, personnel security, and information security inside an organization.
Improvements in health care and quality of life in recent years have led to a marked aging of the world's population, especially in well-developed regions.
Dieses Lehrbuch leistet die Zusammenführung der bislang lediglich getrennt voneinander wahrgenommenen betriebswirtschaftlichen Disziplinen Beschaffung, Produktion und Marketing - und ist damit einzigartig auf dem deutschen Markt.
„Die Vertriebs-Offensive“ bietet ein ausgefeiltes Maßnahmenpaket, das Vertrieblern hilft, auch in schwierigen Zeiten neue Kunden zu gewinnen und Potenziale bei bestehenden Kunden noch besser auszuschöpfen.
In an era where generative artificial intelligence (AI) is reshaping industries and daily life, trust has become a cornerstone for its successful adoption and application.
Dieses Buch vermittelt praktische und sofort einsetzbare Kommunikationswerkzeuge, um im Gespräch zu motivieren, Vorwände zu hinterfragen und Konflikte zu entschärfen.
This proceedings volume presents new methods and applications in applied economics with special interest in advanced cross-section data estimation methodology.
Author Paul Weyland shares his decades of experience working with local direct clients and hard-won wisdom to show television, radio, and cable salespeople how to get more sales.
This book provides an analysis of the luxury industry in two of the world's biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes.
How to lead the changeAnalytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run.
While public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, communication, and power at this level of practice.
Das Handbuch führt die Wissensbestände der ‚Public Relations/Organisationskommunikation‘ zusammen und berücksichtigt dabei zentrale Aspekte der PR-Praxis.
This book aims to develop the theme of non-financial reporting and the necessity of pursuing sustainable development with particular reference to Benefit Corporations and Certified B Corps.
The book examines the social processes which have shaped the development and organisation of various marketing practices and activities, and the markets associated with them.
This collection of essays analyzes the special characteristics of the banking and financial sectors in islands and small states, and focuses on three main areas: the general financial environment; offshore financial centres; and banking and financial regulation.
Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the topic of green business firmly on the sustainability agenda.
This book documents the recent post-pandemic era business innovation research in Vietnam bringing together selected works from the 2022 'International Conference on Business Innovation: Business Innovation in a Post-pandemic World' held at RMIT University in Vietnam.
The Solution-Centric Organization provides a comprehensive framework for moving companies away from a product/price orientation to a successful, solution-centric approach that includes sales, marketing, communication, and a problem-solving mentality.
