Sales and marketing

This second edition of this comprehensive textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry.

This book presents the development of four multifunctional nanomaterials: two electrolyte membranes with high ionic conductivity and robust mechanical strength and two electrode materials with excellent electrical conductivity and high capacitance.

This book provides the design and application of multiple control algorithms and motion planning to a family of parallel robots, which can be generalized to other robot counterparts.

Rehabilitation robotics is an important field of study focused on improving the gait rehabilitation of people affected by neurological disorders, ictus, cerebral palsy, and spinal cord injuries, among others.

Rehabilitation robotics is an important field of study focused on improving the gait rehabilitation of people affected by neurological disorders, ictus, cerebral palsy, and spinal cord injuries, among others.

This edited volume takes a multi-faceted approach, giving readers insights into the role of digital and social media marketing in the agritourism industry in Africa.

"e;In One Word"e; analyzes and discusses the underlying dynamics, as well as the unique technique and methodology of defining a brand’s value proposition in just one word.

"e;In One Word"e; analyzes and discusses the underlying dynamics, as well as the unique technique and methodology of defining a brand’s value proposition in just one word.

This book focuses on both social and community developments within an entrepreneurship perspective, thereby highlighting the need to foster public and non-profit initiatives that combine with financial needs.

This book focuses on both social and community developments within an entrepreneurship perspective, thereby highlighting the need to foster public and non-profit initiatives that combine with financial needs.

This book offers an insightful exploration of the pivotal role of robots in our ever-changing society.

This book characterizes key technologies and applications of human-robot interaction in smart manufacturing and provide references for facilitating paradigm shift and the sustainable development of human-machine interaction.

This book delves into the intricate aspects of consumer behavior, exploring constructs such as attitudes, values, and identity through comprehensive literature reviews.

This book explores Customer Value-centered Management as a modern corporate approach, emphasizing its dual nature: data-driven yet comprehensive.

This book explores Customer Value-centered Management as a modern corporate approach, emphasizing its dual nature: data-driven yet comprehensive.

This book focuses on how startups navigate complex B2B markets by adopting agile marketing strategies.

This book explores the significant changes that the fashion industry is undergoing as a result of the powerful influence of Gen Z - a demographic that demands authenticity, diversity, and sustainability from the brands they interact with.

The Social Change Model for Systems (SCMS) is a robust system for facilitating organizational change.

Providing an exploration of the discussion on how a stronger ethical basis for the work of environmental health practitioners (EHPs) can contribute to improved public health, because EHPs/environmental health officers (EHOs) come into daily contact with members of the public to address threats to their health and wellbeing.

The Social Change Model for Systems (SCMS) is a robust system for facilitating organizational change.

The function of marketing is regarded as a mechanism that provides practical and theoretical solutions to contemporary businesses worldwide.

This book focuses on exploring the dynamics of brands and branding in relation to individual consumers and societal members' behaviour.

The function of marketing is regarded as a mechanism that provides practical and theoretical solutions to contemporary businesses worldwide.

This book envisions the imminent arrival of fully robotic haircutting systems with commercial practicality, driven by advancements in technologies such as 3D printing, CNC machining, artificial intelligence, and robotics.

Taking up the unique challenges of mega-crisis events, this book provides a framework for rethinking crisis approaches and designing a world that is better prepared to avoid or minimize these catastrophic events.

Extracting value from loyalty programs used to be the domain of marketing.

This book delves into the critical role of eco-labels as signals in a marketplace increasingly driven by consumer demand for sustainable products.

Extracting value from loyalty programs used to be the domain of marketing.

This book presents the proceedings from the Fifth Workshop on Recommender Systems in Fashion and Retail (2023), highlighting the latest advances in AI-driven technologies for e-commerce, retail, and fashion.

This book presents the proceedings from the Fifth Workshop on Recommender Systems in Fashion and Retail (2023), highlighting the latest advances in AI-driven technologies for e-commerce, retail, and fashion.

This book contains peer-reviewed papers presented at the 3rd International Conference on Emerging Electronics & Automation (E2A) 2023.

This book contains peer-reviewed papers presented at the 3rd International Conference on Emerging Electronics & Automation (E2A) 2023.

This book includes peer-reviewed papers presented at the 3rd International Conference on Emerging Electronics & Automation (E2A) 2023.

The impact of the fashion industry on the environment is undoubtedly size-able.

The impact of the fashion industry on the environment is undoubtedly size-able.

In 1941 Isaac Asimov famously introduced us to the idea of Robots with the ability to tell between right and wrong.

In 1941 Isaac Asimov famously introduced us to the idea of Robots with the ability to tell between right and wrong.

Reinforcement Learning: Theory and Python Implementation is a tutorial book on reinforcement learning, with explanations of both theory and applications.

This book focuses on the emerging topic of embedded artificial intelligence and provides a systematic summary of its principles, platforms, and practices.

This book focuses on the emerging topic of embedded artificial intelligence and provides a systematic summary of its principles, platforms, and practices.

This book explores the impact of micro-influencers in the digital age, focusing specifically on creative professionals in the Australian communications industry.

This book explores the impact of micro-influencers in the digital age, focusing specifically on creative professionals in the Australian communications industry.

This book constitutes the proceedings of the 26th International Symposium on Stabilization, Safety, and Security of Distributed Systems, SSS 2024, held in Nagoya, Japan, during October 20-22, 2024.

With the reinassance of Artificial Intelligence (AI) and AI-empowered technologies, such as robots, we are all asking ourselves the question: What role will these new technologies play in our lives and in our society?

This book constitutes the proceedings of the 26th International Symposium on Stabilization, Safety, and Security of Distributed Systems, SSS 2024, held in Nagoya, Japan, during October 20-22, 2024.

This book features high-quality research papers presented at the International Conference of Mechanical and Robotic Engineering "e;Congress on Control, Robotics, and Mechatronics"e; (CRM 2024), jointly organized by SR University, Warangal, India, and Soft Computing Research Society, India, during 3-4 February 2024.

This book features high-quality research papers presented at the International Conference of Mechanical and Robotic Engineering "e;Congress on Control, Robotics, and Mechatronics"e; (CRM 2024), jointly organized by SR University, Warangal, India, and Soft Computing Research Society, India, during 3-4 February 2024.

The book examines the essential aspects of consumer behavior within the sharing economy.

The book examines the essential aspects of consumer behavior within the sharing economy.

This book aims to provide a complete compendium of Chinese Marketing and Management Scales, making it an invaluable resource for business researchers, practitioners, and scholars.