First James Lovelock, and recently Prince William and David Attenborough believe that we have reached a tipping point in the process of climate change.
Disability and Shopping:Customers, Markets and the State provides an examination of the diverse experiences and perspectives of disabled customers, industry and civil society.
WINNER: 2024 Chanticleer International Book Awards, Harvey Chute First Place Category Winner - Non-Fiction Business & EnterpriseFINALIST: American Book Fest Best Book Awards 2024 - Business: Marketing & AdvertisingFINALIST: 2025 International Book Awards (IBA) - Business: Marketing & AdvertisingOrganizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision.
Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory.
The book provides a critical analysis of electronic alternatives to documents used in the international sale of goods carried by sea, including invoices, bills of lading, certificates of insurance, as well as other documentation required under documentary credits, and payment processing arrangements.
Shariah governance assumes the primary instrument through which Islamic Banking Institutions (IBIs) ensure the Islamicity of their products, services, operations, and internal environments.
The leading academic authorities contributing to this book have been involved in major studies carried out for international organisations, individual governments, and national trades' union organisations; in Vulnerable Workers they consider the growth of job insecurity, the prevalence of flexible or temporary work, and the emergence of precarious forms of self-employment.
Since the release of Doug Stephens first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts.
Organizations are ethically, morally, and legally required to maintain safe workplaces that protects employees, visitors and anyone who frequents their establishments.
Based on ten years of extensive research and interviews with thousands of top sales performers in a variety of industries, Silver Bullet Selling reveals the secrets all great sales professionals have in common.
Lernen Sie in diesem Buch, wie Sie als Handelsagent rentabel arbeiten können
In diesem Buch erfahren Handelsagenten in Österreich, wie sie durch die Erschließung neuer Marktfelder und gezieltes Networking die Profitabilität ihrer Tätigkeit sichern und steigern können.
Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy.
Learn to use Microsoft's powerful marketing automation tool, and get comprehensive knowledge with this in-depth guide covering the core capabilities of Dynamics 365 MarketingKey FeaturesTake your first step on the path to becoming a functional consultant with Dynamics 365 MarketingGet knowledge on how to use the systems features and functionality out-of-the-boxTest your knowledge with self-assessment tests to better understand the contentBook DescriptionMarketing is one of the most powerful entities in the modern world with the potential to make or break a business.
Der Autor – ausgewiesener Handelsexperte mit breiter Expertise – bietet mit seinem Buch eine vollständige Analyse der aktuellen Krise im stationären Handel und zugleich konkrete Handlungsempfehlungen für das Überleben des Händlers vor Ort.
Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies.
Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume.
Greed Gone Good: A Roadmap to Creating Social and Financial Value brings the how-tos of impact finance to a broad- based audience of investors, from the individual to the institutional.
Este texto está elaborado a partir de series bibliográficas enfocadas al marketing y a todo el entorno que le rodea, gracias a los aportes de grandes exponentes en el área, quienes han contribuido a la historia de la mercadotecnia y a los enfoques de la misma en un contexto global.
Getting Attention: Leading-Edge Lessons for Publicity and Marketing is a savvy and innovative guide to getting your message heard in today's dynamic and noisy markets.
This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services.
Get the whole picture and learn to create a successful online content marketing program Successful online marketing is about more than creating a Facebook page or writing a corporate blog.
Dynamic economics, technological changes, increasing pressure from competition and customers to improve manufacturing and services are some of the major challenges to enterprises these days.
Contemporary Issues in Social Media Marketing provides the most cutting-edge findings in social media marketing, through original chapters from a range of the world's leading specialists in the area.
Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group.
Das Buch gibt einen umfassenden Überblick über den Einsatz, die Gestaltung und vorliegende Forschungsbefunde von Musik in der Hörfunk- und Fernsehwerbung.
Luxury products are now seen by a growing number of global consumers as an important and more widely available way of expressing personal aspirations and values.
This book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs research on influence mechanism of brand-crisis information-sharing behavior on social media from contextual perspective.
Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing.
Placed at the nexus between marketing and organisational studies, this book breaks a new ground on the intersection of these two disciplines with design management.
