Sales and marketing

Practical Customer Success Management is a complete "e;handbook for CSMs"e;, written by a customer success expert who has coached and trained many hundreds of customer success managers across the globe.

This book focuses on the notion of "e;vintage innovation"e; and its application in various old technology-based communities of practice.

This edited volume explores how fashion brands deal with legacy by looking at the preservation of heritage and knowledge and how this builds a bridge to the future.

Fast moving consumer goods retailing is a highly competitive market.

The spotlight of global scrutiny has shone particularly brightly on corporations' adverse impacts on human rights in recent years.

El retail es probablemente el principal ámbito donde se materializa el encuentro entre los consumidores y la industria de la moda.

Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium.

There is a growing concern about the rise of gambling in many countries.

Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Customer Relationship Management (CRM).

Start a steady stream of leads flowing into your business.

Mad Men's Don Draper has nothing on Fred Goldberg, and this memoir is the real story of mad men in a very mad world This celebrated ad man cut his teeth in the late 1960s with the legendary agency Young & Rubicam, took over operations at Chiat/Day as COO for almost 7 years, and then founded his own firm, Goldberg Moser O'Neill.

WINNER: CMI Management Book of the Year Awards 2015 - Innovation and Entrepreneurship Category (1st edition)Many organizations approach customer-centic marketing and innovating their business strategy in isolation to one another, missing groundbreaking opportunities for advancement.

This dynamic core textbook provides students with both a comprehensive overview of how to use data analytics in marketing, and an answer to all of these questions.

Scientific communication is challenging.

The playing field for businesses is always changing.

'A great writer' 'A music journalist of integrity' 'There's only one Ted Kessler!

This comprehensive new book is the first guide to applications in marketing concepts in church and ministry services.

Immer mehr Unternehmen beschäftigen sich mit der Frage der Wirtschaftlichkeit, des richtigen Zeitpunktes sowie der Konzeption und optimalen Ausgestaltung eines eigenen Internet-Auftritts.

Confronting Corruption in Business focuses on the contextual issues that trigger corruption to give the reader a more thorough understanding of destructive leadership.

Die Digitalisierung hat die Distribution von Medieninhalten in den letzten 20 Jahren revolutioniert.

Beside talent and a sterling portfolio, what can world-class consultants like Deloitte & Touche, Societe General and Towers Perrin boast has helped them achieve success in our entrepreneurial economy?

If you believe that the answer no is but a request for more information and understand that the best closing questions are rhetorical, you understand the basic art of sales.

One man could have enabled the most audacious terrorist threat against America prior to 9/11 and helped the Nazis win World War II-the Nazi spy pastor, Carl Krepper.

Many senior public relations executives consider ethics counsel to be one of their core responsibilities.

This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.

Full of entertaining stories and real-life illustrations, this classic book will give you the strategies you need to become proficient in the art of effective persuasion, including how to project warmth and integrity, increase productivity, overcome objections, and deal respectfully with challenging prospects.

In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance.

How the interface has moved from the PC into cultural platforms, as seen in a series of works of net art, software art and electronic literature.

Data is an intrinsic part of our daily lives.

Dr Pechlaner and Dr Innerhofer, the editors of Competence-Based Innovation in Hospitality and Tourism, argue that the industry operates within highly challenging and competitive environments.

Take Care of Your Customers--or Someone Else Will!

This book is a collection of technology startup cases in Asia, told in a narrative form, to give readers an insider view to how innovators and technopreneurs view entrepreneurial opportunities from use of technology, how the technopreneurs raise funding to support their vision, and the subsequent relationship of the technopreneurs and their investors.

The Lobbying and Advocacy Handbook for Nonprofit Organizations, Second Edition, is your complete road map to shaping public policy at the state and local level.

Population aging is a powerful megatrend affecting many countries around the world.

The book draws upon the rich information gathered for the online database Catalogue of early German printed music / Verzeichnis deutscher Musikfruhdrucke (vdm), the first systematic descriptive catalogue of music printed in the German-speaking lands between c.

Examine innovative ways to educate managers to do business with the Chinese!

Globalization has changed the world economic picture and emerging markets have developed very fast.

New competition, technology and economics have changed the behaviour of markets and the practice of marketing.

Companies and financial institutions are employing operational information systems in an efficient way.

Want to boost your sales skills and productivity beyond what you ever thought possible?

Der Handel ist in Bewegung: Es entstehen neue Betriebsformen, Vertikalisten konkurrieren mit klassischen Handelsorganisationen, elektronische und stationäre Kanäle werden in Mehrkanalsystemen zusammengeführt, Internationalisierungskonzepte stehen auf dem Prüfstand, das Angebot von Handelsmarken wird differenzierter und neue Technologien werden eingesetzt.