Der stationäre Reisevertrieb sieht sich durch die gesteigerte Nutzung von Online-Kanälen zur Suche und Buchung von Reisen einem erhöhten Wettbewerb in der Tourismusbranche ausgesetzt.
Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives.
This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.
Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organisations; yet, scholarly resource materials to assist in honing skills and competencies have not kept pace.
From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual companies have used market research to successfully solve marketing problems.
Written by a highly successful saleswoman, Elinor Stutz, this how-to book trains women in field-tested sales techniques that will launch them into the next level of success.
Corporate Social Responsibility has for long been on the agenda in the business world and recently, it has also become a political agenda in the European Union.
This book provides a complete presentation of the past, present, and future of professional burnout by bringing together a set of original papers from an international group of leading scholars on burnout.
Exchange Behavior in Selling and Sales Management presents a pragmatic and easy-to-implement framework for the successful operation of selling and sales management.
Die Energieproduktivität kleiner und mittlerer Unternehmen (KMU) ist gemessen an der Verfügbarkeit und Wirtschaftlichkeit innovativer, energieeffizienter Produktionstechniken vergleichsweise gering.
How can the strategic direction for an organization be supported and communicated if planning, and even strategies, are no longer sufficient options in the age of complexity?
Unter Verwendung einer experimentellen Studie zeigt Markus Gahler, dass Konsumenten in internetbasierten PWYW-Situationen durchaus bereit sind positive Preise zu zahlen.
This highly practical and concise book shows you how to undertake a reporting process and produce a sustainability report in line with the new standards and frameworks presented by the International Integrated Reporting Council (IIRC) and the Global Reporting Initiative (GRI).
Tiefe Einblicke in die KI-optimierten Verkaufs- und Angebotsprozesse in China aus Käufer- und Anbieter-Perspektive
Wie das Konsumentenverhalten sich ändert und zum Treiber der Transformation in Handel und Marketing wird
20 Empfehlungen zu Marketing-, Handels- und Performance-Management für westliche Unternehmen
Dieses Buch erläutert die rasante Entwicklung der Künstlichen Intelligenz in China und macht die bahnbrechenden Konsequenzen für den Alltag der Konsument*innen, den Handel und das Marketing sichtbar.
In 1973, Daniel Bell argued that corporations in post-industrial societies increasingly needed to behave in accord with widely accepted social norms, particularly in terms of ethical behavior and social responsibility.
Arguably, the Human Resources (HR) function is the key partner in embedding Corporate Social Responsibility (CSR) and Sustainability initiatives in any organisation, as this can be achieved only when a company educates, engages and empowers its entire workforce.
Dieses Buch macht deutlich, wie Big Data, Social Media und automatisierte sowie innovative Methoden das Berufsfeld der Marktforschung verändern und wie sich die Branche neu aufstellen kann.
