Sales and marketing

The book examines the essential aspects of consumer behavior within the sharing economy.

This book aims to provide a complete compendium of Chinese Marketing and Management Scales, making it an invaluable resource for business researchers, practitioners, and scholars.

This book aims to provide a complete compendium of Chinese Marketing and Management Scales, making it an invaluable resource for business researchers, practitioners, and scholars.

This handbook offers a comprehensive overview of consumerism issues in the textile, apparel and fashion industry, illustrating the impact of consumerism on the sector with a focus on SDG 12: Responsible Consumption and Production.

This book presents a collection of case reviews on robotic HPB (Hepato-pancreato-biliary) surgeries contributed by distinguished surgical experts and robotics engineers.

This book presents a collection of case reviews on robotic HPB (Hepato-pancreato-biliary) surgeries contributed by distinguished surgical experts and robotics engineers.

This book explores the evolution of intelligence research over the past two decades, emphasizing the development and implementation of intelligence functions in private and public organizations.

This book explores the evolution of intelligence research over the past two decades, emphasizing the development and implementation of intelligence functions in private and public organizations.

This book explains the psychology theory behind design using plain language.

In this compelling sequel, The Attention Economy: A Category Blueprint, takes an in-depth look into the dynamic world of marketing and advertising, unveiling the pivotal role that human attention measurement plays in the present and future landscape.

Embark on a journey through the rapidly evolving landscape of Marketing Technology (MarTech) with this comprehensive guide.

Embark on a journey through the rapidly evolving landscape of Marketing Technology (MarTech) with this comprehensive guide.

This book explores the crucial role of "e;remembering"e; the fundamental purpose of firms' existence especially in today's context: Meeting individuals' and societal needs.

This book explores the crucial role of "e;remembering"e; the fundamental purpose of firms' existence especially in today's context: Meeting individuals' and societal needs.

This volume comprises peer-reviewed proceedings of the International Conference on Robotics, Control, Automation, and Artificial Intelligence (RCAAI 2023).

This book is a technical guide to fundamentals of embedded systems and robotics, and their application to practical problems.

This book is a technical guide to fundamentals of embedded systems and robotics, and their application to practical problems.

This volume comprises peer-reviewed proceedings of the International Conference on Robotics, Control, Automation, and Artificial Intelligence (RCAAI 2023).

This book constitutes the proceedings of the 9th International Conference on Digital Economy, ICDEc 2024, held in Rabat, Morocco, during May 9-11, 2024.

This book presents the proceedings of the 6th IFToMM Symposium on Mechanism Design for Robotics (MEDER), held in Timisoara, Romania, 27-29 June 2024.

This book presents the proceedings of the 6th IFToMM Symposium on Mechanism Design for Robotics (MEDER), held in Timisoara, Romania, 27-29 June 2024.

This book introduces methods for bin picking in manufacturing.

This book introduces methods for bin picking in manufacturing.

This textbook balances the theory of digital marketing with the practical skills for prospective marketers in professional organizations, both public and private.

This textbook balances the theory of digital marketing with the practical skills for prospective marketers in professional organizations, both public and private.

This book explores the sharing economy platforms of digitally-driven companies that bring economies of scale to bring consumers more choices.

This book explores the sharing economy platforms of digitally-driven companies that bring economies of scale to bring consumers more choices.

This book has two heroes - the surgeon and the robot.

This book has two heroes - the surgeon and the robot.

This book constitutes the refereed proceedings of the 43rd International Conference on Computer Safety, Reliability and Security, SAFECOMP 2024, held in Florence, Italy, in September 2024.

This book constitutes the refereed proceedings of the 43rd International Conference on Computer Safety, Reliability and Security, SAFECOMP 2024, held in Florence, Italy, in September 2024.

The two volume set, LNCS 2313 and LNCS 2314, constitutes the proceedings of the 10th International Conference on Kansei Engineering and Emotion Research, KEER 2024, held in Taichung, Taiwan during November 20-23, 2024.

This book delves into the application of wearable haptic feedback technology in various contexts, focusing on prosthetics for individuals with upper limb loss and navigation systems for the visually impaired.

This book delves into the application of wearable haptic feedback technology in various contexts, focusing on prosthetics for individuals with upper limb loss and navigation systems for the visually impaired.

This book highlights and attempts to fill a crucial gap in the existing literature by providing a comprehensive exploration of the emerging field of neuro-symbolic AI.

Celebrity endorsement has shown to be an effective way enhancing brand-related attitudes, reinforcing behavioural intentions, and shaping brand perceptions.

Celebrity endorsement has shown to be an effective way enhancing brand-related attitudes, reinforcing behavioural intentions, and shaping brand perceptions.

This book features high-quality research papers presented at the International Conference of Mechanical and Robotic Engineering "e;Congress on Control, Robotics, and Mechatronics"e; (CRM 2024), jointly organized by SR University, Warangal, India, and Soft Computing Research Society, India, during 3-4 February 2024.

This book features high-quality research papers presented at the International Conference of Mechanical and Robotic Engineering "e;Congress on Control, Robotics, and Mechatronics"e; (CRM 2024), jointly organized by SR University, Warangal, India, and Soft Computing Research Society, India, during 3-4 February 2024.

The two-volume set LNCS 14768 + 14769 constitutes the refereed proceedings of the 14th International Conference on Human Haptic Sensing and Touch Enabled Computer Applications, EuroHaptics 2024, held in Lille, France, during June 30 - July 3, 2024.

The two-volume set LNCS 14768 + 14769 constitutes the refereed proceedings of the 14th International Conference on Human Haptic Sensing and Touch Enabled Computer Applications, EuroHaptics 2024, held in Lille, France, during June 30 - July 3, 2024.

This book presents the proceedings of the 7th IFToMM Asian Mechanisms and Machine Science Conference (Asian MMS), held in Almaty, Kazakhstan, on August 28-30, 2024.

The two-volume set LNCS 14768 + 14769 constitutes the refereed proceedings of the 14th International Conference on Human Haptic Sensing and Touch Enabled Computer Applications, EuroHaptics 2024, held in Lille, France, during June 30 - July 3, 2024.

The two-volume set LNCS 14768 + 14769 constitutes the refereed proceedings of the 14th International Conference on Human Haptic Sensing and Touch Enabled Computer Applications, EuroHaptics 2024, held in Lille, France, during June 30 - July 3, 2024.

This book highlights and attempts to fill a crucial gap in the existing literature by providing a comprehensive exploration of the emerging field of neuro-symbolic AI.

This book is a collection of studies that explores the adoption, applications, and implications of emerging technologies in business.

This book is a collection of studies that explores the adoption, applications, and implications of emerging technologies in business.