Work Smarter Guide to Marketing

'An invaluable, refreshing return to the essentials of marketing - a great and useful read'Sophie Devonshire, CEO of The Marketing SocietyWhether you're in a huge business, a start-up or have a side-hustle, marketing matters. 'Strength of brand/marketing' is most frequently cited by business analysts (at 79%) as critical to a firm's success. But marketing is in a state of chaos. Most people with m...