Sales and marketing

This book analyses the role of employment relations in the context of economic development in some of the key Asian economies: China, Hong Kong, India, Malaysia, the Phillipines, Singapore, South Korea and Taiwan.

Introducing return on relationship with your most valued customersThe traditional model of growing your businessby relying on employees in sales, marketing, and product developmentis dying.

Social media offers an opportunity for people to enlarge their exposure to information; information about important changes and trends in technology, markets, government policies, or society in general that can facilitate entrepreneurship, business development, and more.

Wicked World advocates the need to acknowledge the complex contexts in which managers, professionals and policymakers operate.

Trends im Zusammenhang mit sozialer und ökologischer Nachhaltigkeit sind nicht nur in vielen Kommunikationsmedien präsent, sondern haben mittlerweile ihren festen Stellenplatz in zahlreichen Unternehmen und nicht zuletzt auch in den jeweiligen Marketingabteilungen.

As a GI reporter for the 1st Air Cavalry Division in Vietnam, the author--"e;an enlisted man writing primarily for enlisted men"e;--chronicled the experiences of combat soldiers in newspaper and magazine articles.

Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target.

This publication titled, Advertising Management, provides readers with an introduction to advertising and advertisement.

This textbook provides a theoretically based and comprehensive overview of the identity-based brand management.

Das Buch hilft dem Leser, Offline- und Online-Channel-Marketing zielgerichtet und ökonomisch sinnvoll zu orchestrieren.

This multi-disciplinary anthology provides new perspectives on the journalist's role in knowledge generation in the newspaper age-covering diverse topics from fake news to new technologies.

In Casting for Big Ideas, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and growth of advertising agencies.

"e;If you need more traffic, leads and sales, you need The Conversion Code.

Manches Bild sagt mehr als 1000 Worte, und mancher Geistesblitz erhellt ganze Welten - so auch in Vertrieb und Marketing.

Welcome to Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football, Burning Man, the Ford Fiesta Movement, Rube Goldberg, NFL Films, Wordle, Two and a Half Men, a 10,000-Year Symphony, and ROFLCom Memes Will Help You Create and Execute Breakthrough IdeasA Culturematic is a little machine for making culture.

This book provides a systematic view of current and future research perspectives on intercultural knowledge sharing and offers a model for the growth of organizational knowledge in the digital age.

SHORTLISTED: Business Book Awards 2022 - International Business Book categoryCATEGORY SILVER WINNER: Axiom Awards 2022 - Business Commentary CategoryThe greatest challenge facing leaders is activating and actioning purpose based brands to the people who matter inside the company and out.

Inspired by overtly negative coverage by the Western mainstream press of Muslims in particular, and minorities in general, this book asks: Why are negative narratives and depictions of Muslims and other minorities so hard to change?

The retail industry globally is in the early stages of an era of profound, perhaps unprecedented, change.

Im Grundlagenwerk Technischer Vertrieb werden Modelle und Instrumente für die Planung und Gestaltung aller Aufgabenbereiche des technischen Vertriebs systematisiert und praxisbezogen aufbereitet.

This book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations, delving not only into the organization-public relationships but also into interpersonal relationships within the industry in order to offer new, empirical insights into the impact and formation of such relationships.

Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge.

The current economic and political climate places ever greater pressure on public organizations to deliver services in a cost-efficient way.

The immense tourism offer available able to fulfil the individual needs leads the way to interchangeable products.

"e;The basic economic resource - 'the means of production', to use the economist's term - is no longer capital, nor natural resources, nor 'labour'.

The interest in improving Environmental, Social and Governance (ESG) outcomes among stakeholders of Islamic banking and finance has become front and centre in the discussions relating to Islamic sustainable finance.

There is a new business landscape, where companies are increasingly being judged on their ability to generate _social value_.

Es kann anhand der Literaturanalyse gezeigt werden, dass Ängste auf den drei Systemebenen: Individuum, Team, Organisation - motivierend, integrierend, ordnend und organisierend auf das Denken und Handeln wirken.

Diederich Bakker develops a comprehensive planning process that can guide brand manufacturers in assessing the internal and external environment.

Knowledge management goes beyond data and information capture in computerized health records and ordering systems; it seeks to leverage the experiences of all who interact in healthcare to enhance care delivery, teamwork, and organizational learning.

Do you really think you are getting a good deal when given that free mobile phone for switching service providers, if a multinational retailer undercuts its competitors or by the fact that food is relatively cheaper today in many countries than ever before?

Learn how you can use the revolutionary five-step marketing process that helped Microsoft, NBC Universal, and IBM achieve double-digit increases in sales.

Screen to Screen Selling is one of the most powerful tools you will ever use.

Offers an occupational ergonomic analysis of medical selection procedures for disabled and able-bodied labour-market entrants.

Customer experiences are increasingly complicatedwith multiple channels, touchpoints, contexts, and moving partsall delivered by fragmented organizations.

Sustainability will play an increasingly key role in the innovation process within businesses.

Must-know concepts and smart strategies for every step of a sale-from the new Business Essentials Series for busy professionalsThe focus of sales always seems to be on the ultimate goal of closing deals, which makes it easy to overlook the crucial steps that come before, during, and after the sale.

Stay up to date with the most effective practices in tourism demand forecasting!

The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.

How organisations listen, learn, and adapt to their environment drives success and long-term sustainability.

In Lead, Sell, or Get Out of the Way, Ron Karr outlines a repeatable process based on the powerful idea that great sellers lead relationships in the same way that great leaders sell ideas.

Business Anthropology: The Basics is an accessible and engaging introductory text organized around key issues in the field.

An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations.