Knowledge management goes beyond data and information capture in computerized health records and ordering systems; it seeks to leverage the experiences of all who interact in healthcare to enhance care delivery, teamwork, and organizational learning.
A primer for marketing professionals and students, the second edition of Malcolm McDonald On Marketing Planning provides a clear guide to marketing planning.
In diesem Buch geben zahlreiche Experten einen praxisorientierten Einblick in die vielfältigen Themen des digitalen Produktmanagements: von der Ideengenerierung und Evaluierung über die Produktentwicklung bis hin zum Marktlaunch und der anschließenden Performanceanalyse.
The Space Industry of the Future consists of the first instance of guidance for the space industry on how value creation in space can occur for the greater benefit of humanity using principles of capitalism and sustainability.
This book presents a critical understanding of Indian business situated as an encounter between indigeneity and Western modernity by exploring notions and practices of responsibility.
This book provides an understanding of the concept of marketing and its role in business and public organization including the need for scientific marketing analysis.
Working for nearly thirty years with and for leading companies including Citigroup, American Express, Epsilon, Apple, and Fidelity with notable political and not-for-profit campaigns along the way Steve Cone has the kind of hard-earned, high-level experience that translates into valuable, tested ideas on what really works and doesn t in marketing.
Packed with engaging examples and case studies from companies including Amazon, IBM, and Pepsi, as well as unique insights from sales professionals across the globe, this comprehensive textbook balances research, theory, and practice to guide students through the art and science of selling in a fast-changing and digital age.
Dieses Buch erklärt, wie Sie Angebote im Umfeld öffentlicher Beschaffungsvorhaben passgenau vorbereiten, abgeben und Ihre Erfolgsaussichten signifikant erhöhen.
Now, a leader of Northwestern University's prestigious analytics program presents a fully-integrated treatment of both the business and academic elements of marketing applications in predictive analytics.
Whether physical or virtual, heritage brand or start-up, pop-up stores are everywhere: this book provides the 'why, what, and how' for entrepreneurs and established brands to capitalize on this exciting format.
The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.
The alternative financing space has grown exponentially in the last few decades, namely as a consequence of the financial crisis, technological advancement, niche customer segments, and more recently the pandemic.
The third edition of Pitch, Tweet, or Engage on the Street is an updated guide to practicing global public relations and strategic communication, preparing professionals to craft and implement international and intercultural communications campaigns.
Today, CEOs function increasingly as social activists, often pursuing socio-political causes which fall outside of their usual pursuit of the corporate or financial bottom line.
Mit diesem Buch erhalten Sie einen leicht verständlichen Praxisleitfaden, der systematisch die Technologien und Methoden der KI mit klaren Business-Szenarien verknüpft.
Dieser Crashkurs geht vertieft auf die Bereiche Social-Media-Marketing, Local-Online-Marketing und Mobile-Marketing ein und analysiert das Zusammenspiel der drei zentralen Säulen des digitalen Marketings.
Torsten Tomczak, Alfred Kuß und Sven Reinecke vermitteln in verständlicher und knapper Form einen systematischen Überblick über den idealtypischen Verlauf der Marketingplanung.
Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers' dynamic entrepreneurial attitude towards developing and distributing books.
This major collection examines both the human resource dimensions of environmental management and how environmental management impacts on human resource departments.
Develop long-term relationships, deliver market-beating growth, and create sustainable value with this pragmatic guide to aligning marketing, sales, customer success and your executives around your most important customers.
This book empowers you to immediately grasp the opportunities that present themselves in international commercial negotiation, and to be able to create and maintain positive, mutually beneficial relationships with other parties that are long lasting and productive.
Blockchain, metaverse, and digital payment technologies, collectively called digital ecosystem, have received much attention from academia, regulators, and industry alike.
