Sales and marketing

This book explores greenwashing practices in company marketing communications, outlining the different types of greenwashing and recommending strategies for readers to successfully differentiate between greenwashing and green marketing.

This book examines users' digital content contribution and consumption behavior from a social perspective.

This book explores gender norms and women's rights in the age of AI.

This volume comprises the select proceedings of the 2nd International Conference on Artificial Intelligence, Robotics, and Communication (ICAIRC 2022).

This book presents new global research on transmedia storytelling as a form of brand communication.

This book mainly shows readers how to calibrate and control robots.

This book explores how cultural and social influences affect consumer decision making with a focus on uncertainty avoidance, rituals, and external threats.

This book examines users' digital content contribution and consumption behavior from a social perspective.

This two-volume set constitutes the refereed proceedings of the 8th International Workshop on Advanced Computational Intelligence and Intelligent Informatics, IWACIII 2023, held in Beijing, China, in November 2023.

This two-volume set constitutes the refereed proceedings of the 8th International Workshop on Advanced Computational Intelligence and Intelligent Informatics, IWACIII 2023, held in Beijing, China, in November 2023.

This two-volume set constitutes the refereed proceedings of the 8th International Workshop on Advanced Computational Intelligence and Intelligent Informatics, IWACIII 2023, held in Beijing, China, in November 2023.

This two-volume set constitutes the refereed proceedings of the 8th International Workshop on Advanced Computational Intelligence and Intelligent Informatics, IWACIII 2023, held in Beijing, China, in November 2023.

This book is a call to adopt more ethical, sustainable, and consumer-focused approaches in the digital era.

This book mainly shows readers how to calibrate and control robots.

Natural interaction is one of the hottest research issues in human-computer interaction.

SMEs represent more than 95% of businesses operating in global markets.

This book introduces readers to the principles and practical applications of intelligent robot system with robot operating system (ROS), pursuing a task-oriented and hands-on approach.

Modern science is divided into three parts: natural sciences, engineering sciences and humanities.

This book explores how cultural and social influences affect consumer decision making with a focus on uncertainty avoidance, rituals, and external threats.

Natural interaction is one of the hottest research issues in human-computer interaction.

SMEs represent more than 95% of businesses operating in global markets.

This book constitutes the refereed proceedings of the 42nd International Conference on Computer Safety, Reliability and Security, SAFECOMP 2023, which took place in Toulouse, France, in September 2023.

This book constitutes the refereed proceedings of the 42nd International Conference on Computer Safety, Reliability and Security, SAFECOMP 2023, which took place in Toulouse, France, in September 2023.

One important robotics problem is "e;How can one program a robot to perform a task"e;?

One important robotics problem is "e;How can one program a robot to perform a task"e;?

This book explores the challenges in adopting customer relationship management (CRM) models in developing countries, with a focus on Palestine.

Although sensor fusion is an essential prerequisite for autonomous driving, it entails a number of challenges and potential risks.

A full-colour early reader based on the hugely popular Transformers TV series.

This book consolidates under one roof the latest research investigating the various technological advances and new managerial approaches driving innovation within wine tourism.

In previous books, the author has investigated rivalry in the context of sport and non-sport settings.

Through in-depth case studies, this book seeks to reveal the secret of Huawei's rapid growth.

The 39-volume set, comprising the LNCS books 13661 until 13699, constitutes the refereed proceedings of the 17th European Conference on Computer Vision, ECCV 2022, held in Tel Aviv, Israel, during October 23-27, 2022.

This book constitutes the proceedings of the 9th International Conference on Digital Economy, ICDEc 2024, held in Rabat, Morocco, during May 9-11, 2024.

This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable.

This book chronicles the role of travel intermediaries: global distribution systems (GDS), travel management companies (TMC), and online travel agencies (OTA) in the distribution of travel products.

Today, the development of robots is making steady advances.

This book provides a concise survey and description of recent collision detection methods for robot manipulators.

This book, situated at the intersection of humanistic management, aesthetics, and artificial intelligence (AI) studies, aims to explore how the emergence of AI-driven solutions reshapes managerial paradigms, alters human experiences within organisations, and redefines the values guiding leadership, communication, and organisational development.

A guide to successful community moderation exploring everything from the trenches of Reddit to your neighborhood Facebook page.

This book highlights recent advances in the area of machine learning and robotics-based soft computing applications.

The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior.

This book is a collection of papers presented at XIV International Scientific Conference "e;INTERAGROMASH 2021"e;, held at Don State Technical University, Rostov-on-Don, Russia, during 24-26 February 2021.

This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata.

This book is a collection of high-quality research articles.

This book consolidates under one roof the latest research investigating the various technological advances and new managerial approaches driving innovation within wine tourism.

Through in-depth case studies, this book seeks to reveal the secret of Huawei's rapid growth.