Sales and marketing

Consumers make purchasing decisions every day, taking into account their needs, preferences and beliefs which may change due to various determinants; some depending on the consumers themselves and others on the organizations acting in the market.

This book addresses the neglect of visual creativities and content, and how these are commercialised in the music industries.

Retail history is a rich, cross-disciplinary field that demonstrates the centrality of retailing to many aspects of human experience, from the provisioning of everyday goods to the shaping of urban environments; from earning a living to the construction of identity.

We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solutions a product is offering.

This book explains, for a UK business audience, the technical, scientific and economic aspects of solar photovoltaics (PV) technologies.

Confusion is more than just another daily inconvenience, though its impacts are often hidden in metrics such as market share, productivity, and ROI.

University branding has increased substantially, due to demands on universities to enrol greater numbers of students, rising tuition fees, the proliferation of courses, the growing 'internationalization' of universities, financial pressures, and reliance on income from foreign students.

Organisational buying is the purchase of goods and/ or services, by one or more individuals acting on behalf of the buyer firm, after a formal or informal consideration of purchase alternatives, and, the integration or use of those goods and/ or services to address one or more buyer firm problems or issues.

The social web is defined as the social part of the Internet that enables (personally unknown) people to socially interact with each other in order to cherish friendships and make new acquaintances.

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This book is based on the premise that marketing is central to understanding and advancing companies, businesses, countries, major economic areas and every-day problems.

Brand Strategy is the most important marketing talent.

Das Franchising erfreut sich steigender Beliebtheit in der Wirtschaftspraxis.

By and large, corporations of the 21st century have come to realise that their obligations to societies in terms of corporate social responsibility are fourfold: economic, ethical, altruistic and strategic.

This practical guide explains to architects, engineers, designers and other consultants how to establish press plans for firms and for individual projects, and how to actively develop reputation by getting work published in the architectural, engineering and construction press.

This book tells the story of how the convergence between corporate sustainability and sustainable investing is now becoming a major force driving systemic market changes.

Der nach wie vor größte und oftmals ungehobene Schatz von Unternehmen liegt in ihren Kundendaten.

How do you sell British humour to a French audience?

In diesem Buch präsentiert André Gärisch ein Modell zum systematischen Aufbau identitätsstarker Formatmarken in der Fernsehwirtschaft.

The price of food has become very volatile in recent years for a variety of reasons, including a strengthened connection between the prices of agricultural commodities and other commodities such as oil and metals, more volatile production due to more frequent droughts and floods, and a rising demand for biofuels.

Patterns of Entrepreneurship Management, 6th Edition is the essential roadmap for anyone interested in starting a new venture whether for-profit or social enterprise.

This book examines the effects of COVID-19 on the advertising industry to better understand crisis response advertising.

This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships.

This proceedings volume presents selected chapters from the 13th Global Islamic Marketing Conference, featuring contributions from renowned experts from around the world.

Add Facebook to your marketing plan and watch your sales grow With 2 billion monthly active users across the world, Facebook has evolved into a community of consumers, creating a primary resource for marketers.

In today's fast-evolving digital landscape, branding has transcended traditional boundaries, becoming a dynamic and multifaceted process.

Social enterprises of all forms drive inclusive growth by creating social and economic networks, and a stable ecosystem, that enable societies to grow and prosper.

Wer wissen will, wie Medien funktionieren, muss ihre Ökonomie verstehen.

This shortform textbook explores practical applications of how business ethics impacts working lives, allowing readers to reflect on their own moral compass through the use of ethical dilemmas.

Anyone involved in sales faces huge challenges these days, from fierce global competition and increased pressure on margins to the power of internet-savvy buyers and difficulties with getting time with prospective buyers.

Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach.

This two-part volume, the first of its kind, examines current pedagogical modules and research directions in public relations and communication management, identifying emerging issues driving the practice in Africa.

Mapping Motivation for Top Performing Teams is the final volume in a series of books that are all linked to the author's Motivational Map toolkit.

Beyond researching and teaching responsible management, business schools should aspire to walk the talk.

Finally, a single, easily readable source from soup to nuts telling you why and how to get into advanced markets.

In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in loyalty management.

Das Buch beschäftigt sich mit der Wirkung nonverbaler Elemente in der Fernsehwerbung und darauf aufbauend mit der Frage, wie emotionale Werbebotschaften durch den systematischen Einsatz nonverbaler Gestaltungselemente in ansprechender und leicht verständlicher Form kommuniziert werden können.

Das strategische Marketing zielt - im Gegensatz zum operativen - auf die Gewinnung und Erhaltung dauerhafter Wettbewerbsvorteile.

"e;One of the symptoms of an approaching nervous breakdown is the belief that one's work is terribly important.

This book explores the philanthropy of Brazilian elites during a key period in recent Brazilian history, from Workers Party president Lula's last term in office through to the election of far-right president Jair Bolsonaro.

Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive.

Not your average consumer.

Trust, as a key factor in business relationship, cannot be bought or ordered.

Fundamentals of Public Relations: Professional Guidelines, Concepts and Integrations, Second Edition focuses on the basic theories and principles involved in the practice of public relations and describes how public relations functions in adapting an organization to its social, political, and economic environment.