Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics.
Customer relationship management is an information industry term for methodologies, software and usually lnternet capabilities that help an enterprise manage customer relationships in an organized way.
While many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer behavior experts note the "e;say-do"e; gap between expressed intention and behavior.
Wolfgang Lanzer beantwortet die Frage, wie als Unternehmung systematisch vorzugehen ist, um kontextsensitive Software-Funktionalitäten im Einsatz im Mobile Marketing für mobile Endgeräte zu spezifizieren und evaluieren.
Encyclopaedia of I international Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged.
There have been a number of professional and academic studies, in multiple industries, linking employee attitudes and behaviors with the value customers perceive in their experiences.
This book describes a sales pitch strategy based on the latest scientific findings in brain research that provides salespeople with a blueprint for systematic, non-manipulative, structured customer conversations.
Dieser Band versammelt namhafte Autoren aus Praxis und Wissenschaft für eine umfangreiche Darstellung und Analyse der Perspektiven, die sich für die Publikumszeitschrift im heutigen Wettbewerbsumfeld eröffnen.
Dieses Lehrbuch vermittelt in komprimierter Form die wesentlichen Inhalte des Standardwerkes“ Interaktive Wertschöpfung“ von Ralf Reichwald und Frank Piller.
Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures.
Corruption and Public Administration looks at public sector organizations and what they have achieved since signing the UN Convention Against Corruption (UNCAC) Agreement in Merida in 2004.
The internationalisation of food retailing and manufacturing that has swept through the agri-food system in industrialised countries is now moving into middle- and low-income countries with large rural populations, causing significant institutional changes that affect small producer agriculture and the livelihoods of rural communities the world over.
Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns.
Dieses Grundlagenwerk für Franchisegeber und -nehmer beschreibt die besonderen Regeln des nachhaltigen, fairen Franchisings zum beiderseitigen Vorteil.
The Link between Company Environmental & Financial Performance, first published in 1998, is a detailed investigation into the effects of environmental performance - resource efficiency, regulatory compliance, new product and service opportunities - on corporate financial performance.
Public opinion research has been under a great deal of criticism over the last few years as it failed to accurately predict a series of important outcomes around the world.
This book presents a detailed methodology for growing sales and expanding their customer base via Facebook, Twitter, LinkedIn, Pinterest, and other social media platforms.
This textbook teaches the key business and marketing principles needed to successfully design and launch new products and services in an international marketplace.
